Strategic Plan
2009-2014 

Mission Statement

Kutztown University’s mission is to provide a high quality education at the undergraduate and graduate levels in order to prepare students to meet lifelong intellectual, ethical, social, and career challenges.

Vision Statement

Kutztown University aspires to be a regional center of excellence providing opportunities for advanced academic, cultural, and public service experiences, within a caring community, designed to promote success in a global society.

 Strategic Goals  

Goal 1 – Academic Excellence

Kutztown University will promote, enhance and recognize excellence in teaching, learning, creativity, scholarship, and research.

1.1. Increase support for scholarship and research opportunities for students, faculty, and staff.

1.2. Promote and sustain creativity in the arts, humanities, sciences, education, and business.

1.3. Promote and sustain a culture of inquiry and of lifelong learning among faculty, staff, and students.

1.4. Develop and offer diversity programs and experiences to advance multicultural competencies.

1.5. Develop and offer international programs and experiences to advance global competencies.

1.6. Increase the number and improve the quality of experiential learning opportunities, such as internships, international learning experiences, and service-learning.

1.7. Provide learning resources including library, technical and support services to meet the evolving academic needs of the University.

1.8. Provide support to promote student academic success.

1.9. Implement a comprehensive review of degree and non-degree offerings.

1.10. Evaluate and strategically grow graduate programs and offerings.

1.11. Document the achievement of student learning outcomes within all departments and programs.

1.12. Assess and advance student competencies in achieving general education goals.

1.13. Pursue and retain all applicable accreditations for academic programs.

Goal 2 –   Community Engagement

Kutztown University will partner with the community to better serve the needs of the Commonwealth and the region.

2.1. Promote and sustain a campus environment that values partnerships and public service to benefit cultural, economic, educational, and social initiatives.

2.2. Develop, promote and sustain partnerships with diverse cultural communities.

2.3. Increase awareness of and access to programs and resources.

2.4. Provide access to professional development through graduate programs, and other skill enhancement opportunities.

2.5. Develop university-wide marketing communication and branding strategies that support the goals of KU.

Goal 3 – Caring Campus Community

Kutztown University will value and respect all campus constituents, celebrate diversity, and embrace shared governance.

3.1. Work together to strengthen a climate of trust, open communication, and shared governance to fulfill the mission and vision of the university.

3.2. Provide the opportunities for the entire campus community to be engaged in a well-defined, consistently used, and commonly understood process for planning and decision-making.

3.3. Work together to develop and expand policies and programs that promote respect and civility.

3.4. Pursue the development of a diverse community whose members share in, and contribute to, a positive KU experience.

3.5. Work together to create opportunities for all constituents to experience the nobility of service to others.

3.6. Promote and enhance a service-oriented campus culture.

3.7. Increase the vitality of campus social and cultural life.

3.8. Attract, enroll, retain, and graduate a more selective and diverse student body.

3.9. Promote the development of student leadership skills, personal character, and ethics.

3.10. Encourage student, staff, faculty, and family participation in wellness.

Goal 4—University Infrastructure

Kutztown University will maintain and enhance the physical, financial, and human resources necessary to fulfill its mission.

4.1. Ensure planning and decision making processes emphasize communication and accountability that ties resource allocation to institutional effectiveness and mission.

4.2. Implement a comprehensive review of existing university policies and programs to identify areas needing revision or development.

4.3. Retain and recruit outstanding faculty and staff to support the teaching, scholarship, and service mission of KU.

4.4. Continue to invest in the employee’s professional development.

4.5. Maximize the measures and returns of the PASSHE System Accountability Program.

4.6. Enhance and diversify funding sources, expand strategic alliances, and develop broad-based financial support among a variety of constituents.

4.7. Enhance and expand technology infrastructure to support evolving needs.

4.8. Review and assess the KU communication systems.

4.9. Enhance the safety and security of the campus environment.

4.10. Demonstrate stewardship through prudent use and care of resources.

4.11. Plan and execute new construction and renovations of campus facilities to best support learning, scholarship, institutional effectiveness, and quality of life.