Kutztown University

Kutztown University Communication Design

Kutztown University curriculum

Course Descriptions

CDE 022—Introduction to Digital Design I (2sh)

This course is a gateway course which will build a solid foundation of computer technology and its relationship to the Communication Design industry. lt also will introduce basic knowledge of computer skills required to proceed with further professional growth in this field. Introduction to Digital Design I will concentrate on the introduction of computer technology, word processing, layout and introductory digital editing.

CDE 122—Introduction to Digital Design II (2sh)

This course is an intermediate-to-advanced course which will continue to build on the concepts and skills established in CDE 022 Introduction to Digital Design I. CDE 122 Introduction to Digital Design II will augment skills required to proceed with further professional growth in the Communication Design industry as well as introduce additional and more complex material. Introduction to Digital Design II will concentrate on the creation and manipulation of both vector and raster graphic images as well as expand on the more highly evolved editing capabilities of various layout applications. PREREQUISITES: CDE 022 Introduction to Digital Design I or permission of instructor.

CDE 130—Typography (3sh)

A study of the principles of designing with type, including type history, and technological advancements in typesetting. There is special emphasis on type selection, specification, and creative typographic design solutions. PREREQUISITES: ART 021, ART 022, ART 031, ART 032 or with permission of the Communication Design Department.

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CDE 140—Digital Translation (3sh)

The study of graphic and interactive design fundamentals and practices as they relate to communicating ideas through a digital medium including the World Wide Web (WWW) and computer-based applications. PREREQUISITES: CDE 022 Introduction to Digital Design I; CDE 122 Introduction to Digital Design II; CDE 130 Typography; CDE 147 Visual Thinking; or with permission of the instructor.

CDE 141—Visual Translation (3sh)

The study and practice of techniques for representing visual ideas. A variety of tools and digital technology will be used in developing graphic layouts for presentation. PREREQUISITES: CDE 022 Introduction to Digital Design I; CDE 122 Introduction to Digital Design II; CDE 130 Typography; CDE 147 Visual Thinking; or with permission of the instructor.

View sample projects: 01 | 02 | 03

CDE 147—Visual Thinking (2sh)

A half-semester course in the study of idea development as it applies to the graphic communicator. A variety of idea-generating techniques are explored with emphasis upon quick visual exercises to stimulate fresh thinking. PREREQUISITES: ART 021 Drawing I; ART 022 Drawing II; ART 031 Two-Dimensional Design and ART 032 Three-Dimensional Design, or with permission of instructor. Back to top

CDE 151—Illustration Techniques (3sh)

This course is designed to provide the student with a knowledge of the graphic illustration techniques used in professional illustration. The materials and medias in illustration will be explored, and the student will begin to learn how to construct an illustration and which concepts will communicate most effectively. PREREQUISITES: ART 021, ART 022, ART 031, FAR 151 or permission of the Communication Design Department.

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ART/FAR/CDE 230—Digital Animation (3sh)

This course provides the opportunity for gaining rudimentary skills in the creation of digital animation. While the emphasis is upon the production of animations, the origins of the art form will be explored and the renaissance in independent animation will be examined. PREREQUISITES: ART 031, ART032, FAR 015, FAR 016.

CDE 220—Print Media Production (2sh)

A half-semester course in the study of print media reproduction processes to facilitate effective preparation of art for the various contemporary printing methods. PREREQUISITES: CDE 022 Introduction to Digital Design I; CDE 122 Introduction to Digital Design II; CDE 130 Typography; CDE 141 Visual Translation; CDE l47 Visual Thinking; or permission of the instructor.

CDE 231—Advanced Typography (2sh)

Students in this half-semester course will further explore the possibilities of the typographic form as a means of visual communication. Emphasis will be placed on expressive typography and mastery of typographic design and layout. Students will use advanced typographic techniques to create communications solutions that might include advertisements, promotions, brochures, packaging, educational materials, books or posters among others. The primary design element utilized will be typography. Students will learn to use typography to communicate as both art and message through experimentation, manipulation and integration of letterforms and imagery. PREREQUISITES: CDE 022 Introduction to Digital Design I; CDE l22 Introduction to Digital Design II; CDE 130 Typography; CDE 141 Visual Translation; CDE l47 Visual Thinking; or permission of the instructor.

View sample projects: 01 | 02 | 03

CDE 238—Graphic Design I: Symbology (4sh)

A study of the fundamentals of graphic design as applied through symbology including the interaction of type and image. PREREQUISITES: CDE 022 Introduction to Digital Design I; CDE 122 Introduction to Digital Design II; CDE 130 Typography; CDE 141 Visual Translation; CDE 147 Visual Thinking; or with the permission of the instructor.

View sample projects: 01 | 02 | 03

CDE 239—Graphic Design II: Editorial Design (4sh)

The study of the design and structuring of information for magazines, newspapers, newsletters and periodicals. Emphasis will be placed on the hierarchy of text on the page. The primary focus of the course will be on the entity of the publication, which could include covers, content pages, special sections or supplements, feature stories and articles. PREREQUISITES: CDE 022 Introduction to Digital Design I; CDE 122 Introduction to Digital Design II; CDE 130 Typography; CDE 141 Visual Translation; CDE 147 Visual Thinking; CDE 238 Graphic Design I; or with the permission of the instructor. Back to top

View sample projects: 01 | 02 | 03 | 04

CDE 241—Advertising Design I (4sh)

This course is a study of the fundamentals of the history and the fundamentals of advertising, the breakdown of roles within an advertising agency, and the function of the advertising designer relative to this hierarchy. Emphasis will be placed on accurate communication of the advertiser's message through appropriate development of concepts, words and visuals which reflect strategy, positioning and brand personality. PREREQUISITES: CDE 022 Introduction to Digital Design I; CDE 122 Introduction to Digital Design II; CDE 130 Typography; CDE 141 Visual Translation; CDE 147 Visual Thinking; or with the permission of the instructor.

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CDE 242—Advertising Design II (4sh)

Advertising Design II is a continuation of the study and development of advertising. Emphasis is placed on creative solutions that are "on strategy" regardless of the media. PREREQUISITES: CDE 022 Introduction to Digital Design I; CDE 122 Introduction to Digital Design II; CDE 130 Typography; CDE 141 Visual Translation; CDE 147 Visual Thinking; CDE 241 Advertising Design I; or with the permission of the instructor.

View sample projects: 01 | 02 | 03

CDE 252—Illustration I (4sh)

Illustration I is the study of the fundamental building blocks of Illustration. A variety of concepts and compositional forms illustrator’s use will be explored. The impact and process of computer illustration will be addressed. PREREQUISITES: CDE 151 Illustration Techniques or with permission of the instructor.

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CDE 253—Illustration II (4sh)

This course delineates the different markets available to the illustrator. The student will learn how to market an illustration portfolio and will continue with specific problems simulating real illustration jobs. Copyright, self-promotion and pricing illustrations will also be discussed. PREREQUISITES: CDE 151 Illustration Techniques; CDE 252 Illustration I; or with permission of the Communication Design Department.

View sample projects: 01 | 02 | 03

CDE 276—Interactive Design I: Web Design (4sh)

This course will introduce students to design for the World Wide Web. Since its inception in 1993, the World Wide Web has become a pervasive form of communication throughout the world. The need for skilled designers has increased as the World Wide Web has transformed from text-based documents to a multi-media communications system. Interactive Design I will prepare students to create HTML-based web pages and sites and to under-stand the technical infrastructure of network-based communications. PREREQUISITES: CDE O22 Introduction to Digital Design I; CDE l22 Introduction to Digital Design II; CDE 141 Visual Translation; CDE l47 Visual Thinking; or permission of the instructor. Back to top

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CDE 277—Interactive Design II: Multimedia (4sh)

The study of design applying theories of human-computer interaction including the incorporation of static and moving visuals, sound, and language in a manner where the user is involved in a rich and meaningful experience. Interactive Design II focuses on the skills and knowledge necessary for creating content where the user's actions are answered in predictable (question & answer) and unpredictable (random events) ways; where the user is given control of the environment of the interface including selecting sounds, volume control, and playing video. Multimedia projects are designed for computer games, content contained on CD ROMs, educational kiosks, corporate presentations and for broadband web content. PREREQUISITES: CDE 022 Introduction to Digital Design I; CDE l22 Introduction to Digital Design II; CDE 130 Typography; CDE 141 Visual Translation; CDE l47 Visual Thinking; or by permission of the instructor.

View sample projects: 01 | 02 | 03

CDE 344—Advanced Illustration Seminar I (2sh)

The students in these half semester seminars will be required to create a series of illustrations that will be stylistically linked. These pieces will be used as the basis for a professional illustration portfolio. Individual artistic expression will be encouraged. The process and the approach in creating a professional illustration, as well as, an understanding of the different illustration markets and how the individual student's style fits into a specific market will also be explored. PREREQUISITES: CDE 151 Illustration Techniques; CDE 252 Illustration I; CDE 253 Illustration II; or with the permission of instructor. Repeatable up to 4sh.

CDE 345—Advanced Illustration Seminar II (2sh)

The students in these half semester seminars will be required to create a series of illustrations that will be stylistically linked. These pieces will be used as the basis for a professional illustration portfolio. Individual artistic expression will be encouraged. The process and the approach in creating a professional illustration, as well as, an understanding of the different illustration markets and how the individual student's style fits into a specific market will also be explored. PREREQUISITES: CDE 151 Illustration Techniques; CDE 252 Illustration I; CDE 253 Illustration II; or with the permission of instructor. Repeatable up to 4sh.

CDE 358-373—Communication Design Workshops (2sh)

Each semester the department offers a series of workshops to supplement students' major interests. Subjects are chosen from the following: Advanced Computer Layout, Art of Humor, Satire and Caricture, Campus Graphics, Digital Animation, Package Design, Motion Graphics, Poster Design, Restaurant Graphics, and 3D Computer Animation. Workshop subject materials is concentrated and taught in a half semester. Workshop subjects are taught during either the first or second half of a semester. PREREQUISITES: Satisfactory completion of all courses leading to senior status in Communication Design or by approval of the instructor. Back to top

Campus Graphics

Design, preparation, and supervision of production of printed pieces for the university through the cooperation of the Office of University Relations. Reuires a 3.0 GPA in the major.

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Digital Animation

Using the computer to add motion and sound to digital artwork. The student will study the features and limitations of computer animation. The student will develop a concept, design and produce a digital animation.

View sample projects: 01 | 02

The Art of Humor, Satire and Caricature

A drawing that caricatures some person or event, satirical or funny, intended to mold public opinion.
Webster’s New American Dictionary

An exposure to the art of caricature and its various aspects and intentions. The development of individual viewpoints and their effective communication.

Package Design

This course exposes the student to graphic design specifically for 3 dimensional objects used for contajning and presenting various products including labels, boxes, bags, food containers, etc. Marketing theory and psychology of the consumer is covered. Production considerations of materials and processes and regulations are introduced.

View sample projects: 01 | 02 | 03

Advanced Computer Layout

Advanced computer layout is an upper level study of layout techniques and creative type design. Inventive and resourceful design directions will be emphasized using the computer as a design tool. Students will focus on developing expanded skill level on various graphic and layout applications appropriate to creative class assignments. Back to top

Restaurant Graphics

This course gives the student the opportunity to apply their graphic design skills to the creation of imagery for print and dimensional design to be used for restaurants and dining rooms.

View sample projects: 01 | 02

3D Computer Animation

This workshop will introduce students to the creation of computer rendered animation using 3 dimensional design tools. Students will learn to make dimensional objects and environments and manipulate those objects over time.

View sample projects: 01 | 02

Poster Design

The design and production of posters gives the student the opportunity to explore large-format graphics with a single idea or message. The student will have the chance to solve poster design problems with a variety of visual approaches to include typography, graphics, illustration and/or photography.

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Motion Graphics

Motion Graphics studies the design of graphics for use over a period of time and incorporates kinetic type theories, sound usage, video and film production techniques and traditional and digital animation techniques.

View sample projects: 01 | 02

CDE 374—Portfolio Seminar (2sh)

A review of the student's communication design experiences relative to establishing a senior portfolio for professional purposes. This course is to serve as a culmination of all work done in courses taken previously. Offered in half semester unit only. PREREQUISITE: Satisfactory completion of all courses leading to senior status. Back to top

CDE 375—Selected Topics in Communication Design (3sh)

A course permitting specialized or advanced subjects, not available in other courses, to be offered an occasion warrants. Topics may be in any aspect of graphic design, advertising design, or illustration and may require studio work, research, or travel. PREREQUISITES may apply in some cases.

CDE 376-380—Independent Study in Communication Design (3sh)

Independent study involves individual pursuit and self-determination in Communication Design studio area not being offered by the University. PREREQUISITE: permission for up to 12sh. Limit 3sh per semester.

CDE 381—Senior Design Seminar: Publication for Print Media  2sh

This advanced level half-semester course deals with the organization and design of text-driven publications for industry, service, education and retail. Students will learn how to analyze extensive bodies of information, assess the needs of the intended audience and design print media that is meaningful and appropriate. Students will choose and combine format, layout, typography, materials, design elements and imagery to create a visual gestalt. Projects may take the form of annual reports, capabilities brochures, catalogs, books, folios, press kits or promotional brochures, among others. PREREQUISITES: CDE O22 Introduction to Digital Design I; CDE 122 Introduction to Digital Design II; CDE 130 Typography; CDE 141 Visual Translation; CDE 147 Visual Thinking; CDE 220 Print Media Production; CDE 231 Advanced Typography; CDE 238 Graphic Design I; CDE 239 Graphic Design II; or permission of instructor.

View sample projects: 01 | 02 | 03 | 04

CDE 382—Senior Design Seminar: Identity Systems (2sh)

In this half-semester course, students will learn to assess the goals, initiatives, missions and values of a client and communicate the essence of their business visually through symbology, typography, color and design. In addition to creating a corporate identity, they will learn to apply this identifier to create a brand. Students will learn about the impact of branding in which the company's visual identity is placed in various environments in ways that communicate the characteristics of the organization. PREREQUISITES: CDE O22 Introduction to Digital Design I; CDE l22 Introduction to Digital Design II; CDE 130 Typography; CDE 141 Visual Translation; CDE l47 Visual Thinking; CDE 220 Print Media Production; CDE 231 Advanced Typography; CDE 238 Graphic Design I; CDE 239 Graphic Design II or permission of instructor.

View sample projects: 01 | 02 | 03

CDE 383—Senior Advertising Seminar: Non-Profit/Corporate I (2sh)

This half semester Senior Seminar in advertising is a continuum of the study of advertising with emphasis on the total campaign as it applies to non-profit and corporate/institutional advertising. PREREQUISITES: CDE 022 Introduction to Digital Design I; CDE 122 Introduction to Digital Design II; CDE 130 Typography; CDE 141 Visual Transition; CDE 147 Visual Thinking; CDE 220 Print Media Production; CDE 231 Advanced Typography; CDE 241 Advertising Design I; CDE 242 Advertising Design II or with permission of the instructor. Back to top

View sample projects: 01 | 02 | 03

CDE 384—Senior Advertising Seminar: Consumer Product Advertising (2sh)

This half semester Senior Seminar in advertising is a continuum of the study of advertising with emphasis on the total campaign as it applies to Consumer Product Advertising. PREREQUISITES: CDE 022 Introduction to Digital Design I; CDE 122 Introduction to Digital Design II; CDE 130 Typography; CDE 141 Visual Transition; CDE 147 Visual Thinking; CDE 220 Print Media Production; CDE 231 Advanced Typography; CDE 241 Advertising Design I; CDE 242 Advertising Design II or with permission of the instructor.

View sample projects: 01 | 02 | 03

CDE 385—Senior Interactive Design Seminar: Advanced Web

This half-semester course will cover advanced principles and techniques for designing web-based communications. As the Web continues to expand and transform, this course will train students in contemporary design practices and technology. It will build on the skills learned in Interactive Design I and II to enable the student to design efficient, effective communication for the World Wide Web. PREREQUISITES: CDE 022 Introduction to Digital Design I; CDE 122 Introduction to Digital Design II; CDE 147 Visual Thinking; CDE 141 Visual Translation; CDE 220 Print Media Production; CDE 231 Advanced Typography; CDE 276 Interactive Design I or permission of the instructor.

View sample projects: 01 | 02 | 03

CDE 386—Senior Interactive Design Seminar: Advanced Multimedia (2sh)

Advanced Multimedia is a half-semester seminar allowing for more thorough and deeper instruction in the process and production of interactive design. Advanced Multimedia builds on the skills and concepts learned in Interactive Design II and encourages the student to explore the boundaries for human-computer interaction and focuses on uses for multimedia not previously experienced in Interactive Design II. The format of the course will enhance a student’s ability to work efficiently and at a more “real-world” pace. PREREQUISITES: CDE O22 Introduction to Digital Design I; CDE 122 Introduction to Digital Design II; CDE 130 Typography; CDE 141 Visual Translation; CDE l47 Visual Thinking; CDE 220 Print Media Production; CDE 231 Advanced Typography; CDE 277 Interactive Design II; or by permission of the instructor.

View sample projects: 01 | 02 | 03

CDE 387—Senior Illustration Seminar: The Visual Essay (2sh)

This half semester course is designed to prepare students for the field of illustration. The seminar involves creation of a thematic collection of personal images in the form of a visual essay. PREREQUISITES: CDE 151 Illustration Techniques; CDE 252, Illustration I; CDE 253 Illustration II; or with the permission of the instructor.

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CDE 388—Senior Seminar: Self-Promotion for Illustrators and Designers (2sh)

This half semester Senior Seminar involves exploration of marketing and self-promotion strategies necessary for success in today’s illustration/design market. PREREQUISITES: CDE 151 Illustration Techniques; CDE 252 Illustration I; CDE 253 Illustration II; or with the permission of the instructor.

View sample projects: 01 | 02 | 03

CDE 392—Field Experience in Communication Design 1-16sh

This course is designed to provide educational opportunities not provided in the University structure. Further explanation should be obtained from the Chairperson. Variable credits 1 to 16 semester hours. Non-repeatable. Back to top

CDE 394—Communication Design Internship (10sh)

Internship provides the senior student concentrating in either Graphic Design, Advertising Design or Interactive Design (Illustration excluded) with professional experience in an area design or advertising firm. The experience will be 40 hours per week for seven and one-half weeks. Seniors must make application for this course and have a 3.0 QPA in specific courses within their concentration. The course Print Media Production must be included in the average for Graphic Design and Advertising Design concentrations. No other full semester daytime course may be scheduled during the internship semester.

CDE 395—Honors Independent Study/Thesis

Honors Independent Study/Thesis.

CDE 398—Professional Practices

The course will focus on the professional practice and business issues in the Communication Design field. It will address the development of relevant employment and life skills necessary in finding employment in this competitive industry. Materials will be presented through professional presentations, lectures, demonstrations and field trips. Prerequisites: CDE 239 Graphic Design II, or CDE 242 Advertising Design II, or CDE 277 Interactive Design II, or CDE 253 Illustration II and CDE 231 Adv. Typography, CDE 220 Print Media Production or with the permission of instructor.

CDE 399—Student Exhibition (0sh)

This student exhibition is a requirement for graduation. All BFA degree candidates in Communication Design participate in a Senior Show. Seniors who will be graduated in December register for the senior exhibition held at the end of the Fall semester. Seniors who will be graduated in May or at the end of either of the two Summer Sessions register to participate in the senior shows held during the Spring Semester. Participation in a senior show is defined as showing at least one piece/documentation/record within the confines of the display area being used for the exhibition (usually the Sharadin Art Gallery). Showing work in alternate spaces on campus, and not in the Senior Show, will not satisfy the graduation requirement.

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