Kutztown University - Department of Electronic Media
Kutztown University - Department of Electronic Media
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Kutztown University
Kutztown University

Kutztown University
 

Courses

This is a 30-credit Master of Science degree program in the Liberal Arts and Sciences. Its courses are shown below. Click on course name to see the catalog description.

TVR 400, Electronic Media Research
3 contact hours, 3 credits

Course Description

An introduction to research terminology and methods, including basic statistical procedures. Emphasis is placed on developing the student's ability to identify appropriate areas for research and to formulate specific research qustions. Attention is also given both to the structure of the electronic media industry and to the role research efforts play in the functioning of that industry. Various research tools and techniques are applied to current issues in electronic media as an introduction to applied research in the field, a foundation for other courses, and to help graduate students with the foundations of their thesis.

TVR 450, Managing Electronic Media
3 contact hours, 3 credits

Course Description

An examination of the structures and functions of various electronic media systems, with an emphasis on effective management. The course applies basic management principles to the specific demands of the electronic media industry. On-line and printed resources are used to provide students with an accurate understanding of the current state of the industry and knowledge of developing trends. Facility and departmental management are considered, with emphasison financial and personnel issues.

TVR 460 , Selected topics: Current Methods in Electronic Media
3 contact hours, 3 credits

Course Description

An in-depth examination of the state of the art in some aspect of electronic media. The course content will normally change each time the course is offered. Both the theoretical foundations and professional applications of the topic are be covered. The course is intended for Electronic Media majors and professionals working in the field. It may be repeated for credit to a maximum of 6 credit hours, provided that the same topic is not repeated.

TVR 502, The Business of Electronic Media
3 contact hours, 3 credits

Course Description

An overview of the operation of various types of electronic media, including: broadcast radio, broadcast television, cable television, networking, syndication, satellite distribution, home video, corporate media, and World Wide Web streaming. In addition, the course examines electronic advertising, audience measurement, promotion, marketing, media effects, deregulation, and emerging media. Emphasis is placed on the development, current status, and trends in each medium.

TVR 503, Thesis
3 contact hours, 3 credits each (taken two separate semesters) OR 6 contact hours, 6 credits

Course Description

Students engage in the writing of a thesis, which may also include the production of a creative project. With the approval of the department chairperson, students register for three semester hours in two different semesters or six semester hours in one semester. Prerequisite: TVR 400.

TVR 505, Electronic Media Writing
3 contact hours, 3 credits

Course Description

An introduction to the craft of writing scripts for broadcast radio and television, cable systems, and newer technologies. Students learn the process and appropriate formats needed for writing continuity, including commercials and PSAs, as well as long-form informational and narrative programs. In addition, they learn how to create effective materials for on-air and off-air promotion.

TVR 510, Video Production Workshop
6 contact hours, 3 credits

Course Description

An introduction to the process of video production for professional use. Students learn how video works, how to plan a video production, how to operate various production equipment, how to produce a program, how to evaluate the quality of finished video productions, and how to determine the appropriate type of production for a given circumstance. Emphasis is placed on using the video medium to convey information effectively.

TVR 511, Advanced Video Production Workshop
6 contact hours, 3 credits

Course Description

An advanced production course emphasizing single-camera production and non-linear editing. Students will refine their production skills and explore various aspects of media aesthetics. Prerequisite: TVR 510 or permission of the instructor.

TVR 520, Seminar in Electronic Media Programming
3 contact hours, 3 credits

Course Description

An introduction to the theory and practice of programming for electronic media, including broadcast radio and television, cable TV, Satellite radio and TV and online video and audio. Specific program formats and schedules are developed and discussed.

TVR 530, Interactive Electronic Media
3 contact hours, 3 credits

Course Description

An in-depth survey of the various forms of interactive or two-way electronic media systems. This course compares the advantages and disadvantages of systems in relation to their technology, potential benefits to society, cost effectiveness and potential for widespread use.

TVR 540, Seminar in Electronic Media Law
3 contact hours, 3 credits

Course Description

An intensive examination of the laws governing electronic media with special emphasis on possible legal problems for media producers.

TVR 560, Seminar in Corporate Electronic Media
3 contact hours, 3 credits

Course Description

This course is a survey of electronic media used in educational, medical, and other corporate facilities, with an emphasis on the operation of production departments. Specific production techniques and distribution systems are covered in detail.

TVR 570, Independent Study in Electronic Media
1-3 credits

Course Description

The student pursues an area of interest under the direction of a faculty member. An appropriate creative product such as a research paper, case study, or video production is developed.

TVR 580, Selected Topics in Electronic Media
1-3 contact hours, 1-3 credits

Course Description

This course is an in-depth study of electronic media topics of current interest. The course content will normally change each time the course is offered. The course may be repeated for credit to a maximum of six credit hours, provided that the same topic is not repeated.

TVR 590, Internship in Electronic Media
3-6 credits

Course Description

The internship provides students with a full semester of observation and experience (a minimum of 40 hours per academic credit) in an electronic media facility such as a broadcast station, cable TV system, or a corporate TV facility. Permission of instructor required.

TVR 595, M.S. Colloquium I
1 contact hour, 1 credit

Course Description

A required seminar for M.S. in Electronic Media students. As a complement to class discussions, students engage in a directed reading program to gain an understanding of the current state of the electronic media industry, including appropriate areas for research.

TVR 596, M.S. Colloquium II
1 contact hour, 1 credit

Course Description

A required seminar for M.S. in Electronic Media students. Through class discussions and their own exploratory efforts, students determine a specific research topic for thesis research. Prerequisite: TVR 400 and TVR 595.

TVR 597, M.S. Colloquium III
1 contact hour, 1 credit

Course Description

A required seminar for M.S. in Electronic Media students. Through class discussions and their own research efforts, students prepare a detailed prospectus for approval by thesis directors. Prerequisite: TVR 400, TVR 595, TVR 596.

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Kutztown University - Department of Electronic Media

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