The Department of Electronic Media is a part fo the College of Liberal Arts and Sciences. Coursework for a Bachelor's Degree in the major includes a solid General Education core required of all Kutztown University students. A liberal arts education provides much more than just preparation for a career in the electronic media. This strong, broad-based foundation expands your horizons and provides you with a depth of knowledge and the flexibility needed for a variety of careers.

Within the Electronic Media program, students begin with a common core of courses that provide them with a fundamental knowledge of the electronic media field: survey of the electronic media, video production, audio production and scriptwriting. The production course sequence in the program is designed to prepare students for all aspects of video and audio production, from basic theories and concepts to advanced professional production applications, all in a hands-on, equipment-based environment. Additional courses deal with a variety of non-production aspects of the electronic media profession, such as law, ethics, programming, advertising sales, and management.

One particular strength of the program is that all students are required to serve a one-semester, full-time senior internship that allows them to apply in a professional electronic media facility the knowledge and skills they gained in the Kutztown classrooms and production studios.