The College of Business offers a Certificate of Recognition in Advertising for its Marketing majors (who cannot minor in Advertising).  The certificate indicates the marketing major has completed a concentration of courses within the student’s major related to advertising. 

 Career Opportunities

The Advertising track is designed to provide students with the necessary background to pursue careers such as:

* Account Management
* Management Supervisor
*  Account Supervisor
* Account Executive
* Account Director
* Account Planning and Research
* Media Planning, Buying and Research
* Internal Agency Services
* New Business Development
* Event and Sales Promotion Management
* Point-of-Sale (Purchase) Merchandiser
* Interactive Media Planner
* Direct Marketing Specialist
* Marketing Specialist
* Public Relations Specialist

Program Courses

1. Required Courses (18 SH)
   Take ALL of the following courses: 

   MKT  210    Principles of Marketing* (MKT 210 is a pre-requisite for all upper level
                                                             courses listed below)
   MKT  312    Consumer Behavior*
   MKT  350    Advertising Management*
   MKT  351    Media Concepts and Planning *
   MKT  357    Advertising Campaigns*
                     (Fall only offering)
   MKT  411    Marketing Communications Management*
                     (Senior standing - 90+ credits completed; Spring only offering) 

   *All prerequisites must be satisfied (check the catalog for prerequisites).

   Certificate of Recognition Request Form: When you register for your last course(s) for the certificate, you should complete a Request for Certificate of Recognition form in the Department of Professional Studies office – DF 233.

    

   
   
   
   Click here for information regarding General Education requirements.