What is Marketing?

Marketing is pervasive in that it involves a wide array of activities that are required to create exchanges by which human needs and wants are satisfied. These exchanges can be personal, organizational, institutional, for profit or non-profit. In many ways, marketing touches all aspects of our lives and therefore creates many challenging and rewarding career opportunities. In addition, studying marketing makes one a more savvy and informed consumer.

Why study Marketing?

Marketing graduates pursue careers in a variety of exciting fields including:

• Advertising and public relations
• Marketing research
• Sales and sales management
• Product development and management
• Retailing and wholesaling
• Physical distribution
• Marketing education and consulting
• Entrepreneurship

Specific regulations for the College of Business

The BSBA Business Core program gives incoming students some time to plan before committing to any of the Business majors.  The College of Business offers four distinct major programs – Accounting, Finance, Management and Marketing – leading to the Bachelor of Science in Business Administration (BSBA) degree.  In order to be permitted to select a distinct major in Business Administration, or to register for an upper level course in Business Administration (300 level), the student is required to:

a.   Complete the 7 Business Core courses.  Attain a grade point average no lower than a 2.00 in the following courses:

ACC  121:             Financial Accounting
ACC  122:             Managerial Accounting
                             (pre-requisites:  ACC 121 and BUS 171)
BUS 120:              Principles of Business Statistics
                             (pre-requisite:  minimum grade of “C” in MAT 105
                              or a “C” in a higher level math course)
BUS 131:              Business Law I
BUS 171:              Business Information Systems
ECO 011:              Principles of Macroeconomics
ECO 012:              Principles of Microeconomics

b.   Achieve a minimum GPA of 2.00 overall in all courses completed at the University

General Graduation Requirements for the College of Business

To graduate with a degree in Business Administration, a student must:

1.       Successfully complete at least 120 semester hours as specified by
          degree;
2.       Satisfy all requirements of General Education;
3.       Satisfy all course requirements in the major;
4.       Attain a cumulative grade point average no lower than a 2.00 in
          all courses completed at Kutztown University;
5.       Attain a grade point average no lower than a 2.00 in all courses
          completed in the student’s major.

Program Check Sheets

The marketing curriculum is sufficiently broad to facilitate a career choice for many different and rewarding career paths.  The marketing major offers students the ability to study all areas of business and organization structures.  The curriculum also has adequate depth to provide students with a solid foundation to pursue advanced degrees in any of the business disciplines. 

Fall 2007, version 20083

Fall 2010, version 20113

Fall 2011, version 20123 These are the new graduation requirements for the BSBA Program by major effective Fall 2011.  These requirements will affect all incoming freshman and all transfer students who start at Kutztown University during the Fall 2011 semester. 

Undergraduate Curricular/Advisement Change Form

Instructions to declare a major or to change your curriculum into the College of Business.

Detailed information about the courses for the Bachelor of Science in Business Administration can be found in the undergraduate catalog.

Click here for what you do with a marketing major.

Please click here for a list of all KU student organizations.