The College of Business offers a minor in Advertising. Students declaring the Advertising minor take a series of classes tailored to that field. With the Advertising minor, students are prepared to work in all areas of an advertising agency, the media, or on the client side.

Graduates of the Kutztown Advertising Minor have gone on to successful careers at some of the world’s largest advertising agencies, including: J. Walter Thompson, Ogilvy-Mather, BBDO, Grey Advertising, Mindshare, and Bates.

Click below for more information about the College of Business Certificates of Recognition:

•  Logistics and Supply Chain Management
•  Advertising
•  Attractions Management
•  Human Resource Management
      

Advertising Minor

1. Required Courses (18 SH)

   MKT 210 Principles of Marketing
   MKT 312 Consumer Behavior
   MKT 350 Advertising Management
   MKT 351 Media Concepts & Planning
   MKT 357 Advertising Campaigns
   MKT 411 Marketing Communications Management
   
   
   Click here for information regarding General Education requirements.