For
a casual observer of the arts, it only takes a few minutes with
Dane Tilghman to understand – artists don’t have
to be starving. Tilghman, a 1979 graduate of Kutztown University’s
communication design program, spent two days back on campus
in January, talking with students and delivering a keynote address
to the campus and community.
Tilghman
calls art his life – his means of living and his way of
living. A means of living for Tilghman means marketing his art
in some very unique venues. You’ll find his depictions
of African-American individuals and families on everything from
coffee mugs and mouse pads to funeral home fans and church bulletins.“You
go where the market is,” Tilghman said. “I’m
always looking for that new market that is meant especially
for my art.”
And Tilghman
has found churches and funeral homes that traditionally serve
African-American families are a particularly great market for
his work.And while Tilghman’s art is truly one-of-a-kind,
it’s his business mind that never stops working. When
he started selling his art on hand fans to funeral homes, he
was having the cutting and assembly done off-site. Then he figured
out that if we bought his own equipment, he could cut costs
and improve profits. With a big grin, Tilghman said, “You
have to learn how to work it, you know what I mean?”
And during his career, Tilghman is a man who has worked it.
Since his graduation from KU in 1979, Tilghman’s work
has appeared everywhere from the “The Cosby Show”
to Sports Illustrated. He established himself as the premiere
painters of African American golf art and Negro League baseball
images.He has exhibited his work in galleries and exhibitions
all over the country, and commissioned a project for Turner
Stadium in Atlanta and has exhibited twice at the Afro-American
Historical and Cultural Museum in Philadelphia.
For more information on Tilghman and his work, visit his website
at www.tilghmanenterprises.com.