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President McFarland initiated first discussions on alcohol issues with invited participants including faculty, student leaders and key community leaders.

Key Results:

  • Stricter sanctions imposed on-campus for violations of university policy
  • Early work done for eventual adjudication of off-campus violation of law on campus as well
  • District Justice began imposing maximum penalties for violations of law related to alcohol and other drugs
  • Focus groups were conducted with student organizations to access their understanding of the alcohol issues
  • Poster campaign featuring responsible student athletes initiated
  • Alcohol 101 piloted in the orientation program


Discussions with original group continued through the fall semester. CORE survey administered through Health and PE classes. First Liquor Control Board Grant obtained to support coalition building.

PACE (Prevention And Chemical Education) name adopted for the programmatic initiative out of the Associate Vice President's Office.

Campus activities programmers were instructed to shift more programming to weekends. Grant program to support activities in the Student Union Building was initiated.

Key Results:

  • Alcohol 101 adopted as part of the sanction for all first time alcohol policy offenders on-campus as well as first offense heard by the District Justice.
  • Cultivated off-campus partners such as: Berks College Consortium, Caron Foundation, and Community Prevention Partnership of Berks County.
  • Expanded the Roundtable through workshops entitled "Kutztown Kares." Roundtable membership grew to eighty-eight members.
  • "Stuff 2 Do" posters (monthly) and "Late Night Options at KU" were designed to provide a single source calendar system for students to use when seeking activities options. The latter was a funding resource guide.
  • An Alcoholics Anonymous group was established at the Christopher House.


Kutztown University was one of thirty-three colleges and universities to be invited to participate in the "Alcohol and the American Campus" conference in Washington, D.C.

Two large coalition meetings were held and Roundtable membership grew to 135.

New organization structure, mission statement and goal structure adopted.

Key Results:

  • Roundtable work focused through four subcommittees and goal accomplishment was escalated.
  • Roundtable recognized by the Caron Foundation for "Educational Excellence"
  • TIPS (Training Intervention ProcedureS) program piloted
  • Money was allocated to support two curriculum infusion model projects in Biology and Health courses
  • The number of evening and weekend programs for students grew
  • First attempt to develop a social norms campaign was not successful


Reduced the number of all member coalition meetings to one annual meeting. Reported on results achieved to date recognized key participants and conducted on planning session for 2002-2003 programs. Primary work was conducted in the subcommittees.

Collected base-line data on student athlete drinking patterns and developed SAMS program (Student Athlete Mentor) for implementation in 2002-2003.

Obtained a Liquor Control enforcement grant for 15,200 from Commonwealth of PA.

Sponsored a curriculum infusion workshop for all interested faculty. Fifty-five faculty attended. Sponsored update programs on club drugs and student assistance programs on-campus and in the community.

Launched an extensive social norms campaign and annual data collection effort. Secured a one-half time professional coordinator position.


Reestablished pattern of bi-monthly steering committee meetings and all member meetings once per semester. Subcommittees met more frequently.

Added a public relations committee to the existing subcommittees.

Adopted evaluation measure for each subcommittee so that the progress and impact of the Roundtable initiatives could be more easily accessed.

Delivered a full year of programming for student athletes through the SAMs initiative (Student Athlete Mentor). Programs included NCAA Speak Up program, peer education role-plays with local middle schools, Healthy Kids Day, and numerous non-alcohol based socials for athletes around sporting events.

Post program delivery data collected by team. Currently awaiting results for comparative analysis.

Obtained continued grant support from the Commonwealth's Liquor Control Enforcement Division.

Continued an extensive social norms campaign.

Supported YMCA Healthy Kids Day, The Kutztown Area High School Post Prom Party, and Fleetwood Area High School Post Graduation Party.

Key Results:

  • CORE survey results from 2003 compared with data collected at the Roundtable inception show a 40% decline in the amount of alcohol consumption by KU students.
  • Dr. Harry L. Serio, Roundtable Co-Chair and pastor of St. John's UCC in Kutztown received the Caron Foundation Award for Clergy of the Year.
  • President's Roundtable received the YMCA Red Triangle Award for its work locally and regionally.


2003-2004  The Roundtable sponsored many events aimed toward providing alcohol-free activities.  Some events and activities included:  St. Patty's Day on the Hill and several activities and events during National Collegiate Alcohol Awareness Week

2004-2005  The Roundtable sponsored events such as, the National Collegiate Alcohol Awareness Week Bulletin Board contest in the Residence Halls, St. Patty's Day on the Hill, "Wall of Memories," Healthy Homecoming, health fair (drunk driving simulator), "dive-in" movie night with KAHS, Healthy Spring Break, Love your Body Day, Great American Smoke Out, and National Alcohol Screening Day.

2005-2006  A pilot study was implemented to determine the feasibility of adopting a population prevention model to help address the "college effect" as it relates to risky drinking behaviors.

2006-2007  The AlcoholEdu program was successfully piloted, and funding was obtained to implement the Web-based program to all incoming first year students.  Additionally, the AlcoholEdu program was utilized as an educational sanction for students involved with alcohol.   Alcohol & Other Drug Programs and Services were consolidated under the auspices of the Executive Director for Health & Wellness Services.  A full-time Alcohol & Other Drug Specialist (AOD) was hired to provide campus expertise and student support in dealing with alcohol and other drug issues and concerns.

2007-2008  A full-time AOD Specialist provided direct counseling sessions for students seeking services and for those students sanctioned as a result of an alcohol or other drug violation.  New faculty orientation sessions included information about AOD Programs and Services, and reference handout materials were included in their orientation packets.  Participation in the annual National Collegiate Alcohol Awareness Week, St. Patty's Day on the Hill, and the health fair provided opportunities to address college drinking behavior.  The first Teen  Leadership Seminar was sponsored by the President's Roundtable.  The graduate assistant for the Roundtable conducted a pilot program (Open Alternative) in collaboration with the Eckhaus to determine the success of providing alcohol-free activities during late night hours. 

2008-2009  In collaboration with the Berks County Council on Chemical Abuse, the Roundtable received an implementation grant to address underage drinking and DUIs in the Kutztown Community.  Dr. Victor DeNoble made 2 formal presentations, provided an informal discussion during a luncheon session, and provided a radio interview with KUR.  The Open Alternative Program was funded and 4 late night events were offered as an alternative to drinking.  The borough mayor and the new police chief joined the Roundtable as members.  In response to the increased demand for services, the AOD Specialist implemented 2 group sessions specific to alcohol and other drugs issues and concerns.


2009-2010  The SPF/SIG Grant with the Berks County Council on Chemical Abuse and the Roundtable implemented campus alcohol screening events (AUDIT) and began to offer BASICS (Brief Alcohol Screening & Intervention for College Students) as harm-reduction approaches to high-risk drinking behavior among college students.  Focus groups were conducted to begin to collect data for a new social norms campaign.  The University collaborated with other PASSHE institutions in forming a coalition to address campus alcohol use and misuse.  A grant, "Challenging the Primacy of Alcohol in the Campus Culture of the 14 Universities in PASSHE," provided opportunities for creating a system-wide strategic plan to use evidence-based strategies on each campus that included the expansion of BASICS.  Additionally, a system-wide social norms marketing strategy was created to provide a uniform approach to the campaign.  A CORE survey of all freshmen resident students was conducted in the fall, and a repeat survey is scheduled for Spring 2010.  The BASICS Program and the social norms campaign will be evaluated at the end of the grant to assess the effectiveness of the grant objectives.

2010-2011  A repeat CORE Survey was conducted in February, but the overall response rate was less than anticipated.  As a result, several focus group sessions were held on selected campuses (representative of the PASSHE institutions) to solicit additional student feedback.  The social norms campaign addressed protective behaviors identified in the AlcoholEdu studies and the PASSHE CORE survey.  One faculty member supported conducting AUDIT Screenings for over 300 students, and the screening results were shared with the instructor and the class members.  The BASICS Program included student referrals from the campus Judicial Services and members of the Housing & Residential Services.  First year resident students were required to take a pre and post-test with a 30-day follow up survey.   Outreach activities included presentations to specific target groups (Greek Life organizations) and the general campus population.  Two social norms campaigns ran concurrently.  Messages were printed on T-shirts, pens/pencils, water bottles, lip balm, stress balls, and hand sanitizers.  Items were distributed at basketball games by the University mascot and at selected student events.