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Division Leadership

Matt SantosMatt Santos
Interim Associate Vice President
Communications, Marketing and External Affairs

Dr. Kenneth Hawkinson, president, Kutztown University named Matt Santos interim associate vice president of communications, marketing and external affairs effecive July 31, 2017.

Santos has been the director of University Relations since 2007. In his position he serves as the university spokesperson and is responsible for public relations, media relations, executive communications, university licensing and crisis communications. He was chair of the award-winning KU Sesquicentennial Celebration in 2016.

Santos began his career with KU in 1992 as the sports information director for athletics. In 1998 he was promoted to director of athletic advancement before being promoted to assistant director of University Relations in 2006. Santos is credited with the creation of the school's current mascot, Avalanche the Golden Bear, in 2005.

He has experience in all levels of communication and fundraising at the university. Prior to KU, Santos held positions in sports information at both Lincoln and Delaware State Universities. He has also hosted a variety of television and radio programs and is the radio voice of Golden Bear Football.

Santos holds a bachelor's degree in communications from Rowan University, Glassboro, N.J., and a master's degree in electronic media from Kutztown University.

The division includes the departments of University Relations, University Marketing, Conference Services, Intercollegiate Athletics, Sports Medicine, KU Presents! and the Pennsylvania German Cultural Heritage Center.