Bookmark and Share

Mission & Learning Goals

Kutztown University of Pennsylvania Department of Business Administration Mission Statement

Through distinctive programs and applied research, we educate future business decision-makers in order to foster their career success and impact regional and global enterprises.

Mission Statement Components

  • KUBusiness emphasizes teaching and learning, enriched by applied and pedagogical scholarship, and industry engagement.
  • KUBusiness faculty lead and engage students to enable their career success - intellectually, ethically and socially.
  • KUBusiness's undergraduate and graduate degree programs provide a high-quality, relevant business education, which value is validated by students, employers and other stakeholders.
  • KUBusiness evolves the focus of its programs consonant with business opportunities in southeastern Pennsylvania region and the world.

BSBA Business Programs Learning Goals

Kutztown University BSBA graduates will be able to:

  • Communicate effectively by speaking clearly, concisely, and convincingly, using appropriate business conventions for the field of study.
  • Communicate effectively by writing clearly, concisely, and convincingly, using appropriate business conventions for the field of study.
  • Demonstrate effective interpersonal skills, especially working in teams.
  • Analyze data by using appropriate technology.
  • Analyze issues critically and make relevant decisions by identifying and assessing the significance of key factors and assumptions.
  • Identify, define, and apply current fundamental concepts, principles, and practices in the disciplines of business, including globalization.
  • Demonstrate the knowledge of current business issues.
  • Evaluate ethical, social responsibility, and sustainability implications of business decisions.