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B.S. in Sport Management

Become a part of the growing sport industry with a degree in Sport Management from Kutztown University! Our program prepares students for a variety of opportunities in the sports industry, from the world of professional sports operations to community recreation programs and health club management. The exciting world of sport and athletics provides career options at a number of levels for graduates prepared to meet the profession's expanding opportunities and challenges. With a degree in Sport Management, students are prepared to enter the fields of:

  • Sport Management: Front office, public relations, ticket operations, brand marketing, equipment management, player personnel, community relations, game-day operations, conference/league administration, college athletics administration.
  • Facility Management: Stadium and arena management, facility marketing and promotions, risk management and security.
  • Event Management: Event coordination, booking coordination, public relations, media relations, event operations, production coordination, sponsorship and sales management, staffing and personnel management.
  • Sport Product Marketing: Marketing and sales, merchandising, account management, product management.
  • Sport Tourism: Management and marketing for spectator destinations, participant destinations, and nostalgia destinations.

Program Information

The Sport Management Program at Kutztown University is a 120-credit major. Sport Management majors complete 42 semester hours of general education courses and 48-54 semester hours of Sport Management courses, including an internship in the field. Upon successful completion of the Sport Management program, students graduate with a Bachelor of Science degree. Detailed information about the courses for the Bachelor of Science in Sport Management can be found in the undergraduate catalog. 

COSMA Accredited

The Sport Management degree program at Kutztown University of Pennsylvania has received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA.


Career Development

Kutztown University's Career Development Center has a number of resources to assist students with their future career goals. KU Career Network (KUCN) is the primary online resource for preparing and connecting KU students with employers. Please visit: to learn more.