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Sport Management


"Sport" is big business! Become a part of this exciting field with a degree in Leisure & Sport Studies from Kutztown University!

Kutztown University's Leisure & Sport Studies program allows students to become prepared for a variety of opportunities ranging from community recreation program and health club management to the world of professional athletics operations.

The exciting world of sport and athletics provides career options at a number of levels for graduates prepared to meet the profession's expanding opportunities and challenges. With a degree in Leisure & Sport Studies, students are prepared to enter the fields of:

Sport Team Management: general management, public relations, ticket operations, brand marketing, equipment management, player personnel management, community relations, game-day operations management, conference/league administration.

Facility Management: stadium/arena management, turf management, facility marketing & promotion, risk management and security.

Sport Product Marketing: marketing and sales, merchandising, account management, product management.

Event Management: event coordination, booking coordination, public relations, media relations, event operations, production coordination, sponsorship and sales management, staffing & personnel management.

Sport Tourism: management and marketing for spectator destinations, participant destinations, and nostalgia destinations.