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KU Sport Business Institute

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About the KUSBI

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In 2011, the KU Sport Management Program established the KU Sport Business Institute (KUSBI) housed in the College of Business. The KU Sport Business Institute's mission is to serve sport industry entities that are in need of logistical, technical, and business strategy services, while allowing Sport Management students to apply current sport management theories and practices and to conduct research in the context of real-world experiences.

The KU Sport Business Institute provides consulting services to sport industry entities at the local, national, and global level in the areas of management, marketing, strategic and policy consulting and research. A primary objective of the institute is to bridge the Kutztown University Sport Management program and its outstanding students directly with the sport industry, thus enhancing students' educational experience.


As a non-profit organization, the KU Sport Business Institute provides clients in the sport industry with business consulting and research services, while providing sport management students at Kutztown University with sport management field experiences


  • To bridge the Kutztown University Sport Management Program with sport industry entities.
  • To build enduring relationships with practitioners in the sport business.
  • To help sport industry clients solve problems, identify solutions, and seek business success.
  • To enhance the educational experience of students interested in career development in the sport management field.