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Bachelor of Science in:

Sport Management

Kutztown University's Sport Management program is offered by the Department of Sport Management within KU's College of Business.

The program prepares students for a variety of opportunities ranging from community recreation programming and health club management to the world of professional athletics operations and sport marketing and management. The exciting world of sport and athletics provides career options at a number of levels for graduates prepared to meet the profession's expanding opportunities and challenges.

COSMA Accredited InstitutionCOSMA Accredited
The sport management degree program at Kutztown University of Pennsylvania has received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colo., USA. The sport management programs in the following degrees are accredited by COSMA:

  • Bachelor of Science in Sport Management

The sport management degree program at Kutztown University offers two specializations:

Coaching & Athletic Administration
The Coaching & Athletic Administration specialization is accredited by the National Council for Accreditation of Coaching Education (NCACE). Professional positions include athletic director, sports information director, compliance coordinator, recruiting coordinator, coach, conference administrator, promotions director, equipment manager, and intramural/recreation director.

Fitness Industry
Professional opportunities include health club manager, fitness director, personal trainer, or strength/conditioning coach.

Career Opportunities
Sport and fitness is a growing $160 billion industry employing almost two million people. With a degree in Sport Management, students are prepared to enter a variety of fields

Career opportunities in Sport Management:

  • Professional Sport Team Management
  • Facility Management
  • Sport Product Marketing
  • Event Management
  • Sport Tourism

Career opportunities in Coaching & Athletic Administration:

  • Athletic Director
  • Sports Information Director
  • Compliance Coordinator
  • Recruiting Coordinator
  • Coach
  • Conference Administrator
  • Promotions Director
  • Equipment Manager
  • Intramural/Recreation Director

Career opportunities in the Fitness Industry:

  • Health & Fitness Club Manager
  • Fitness Director
  • Personal Trainer
  • Strength & Conditioning Coach

Visit the Sport Management Department Site

Sport Management Related Links

Program Checksheet

Student Learning Outcomes

College of Business Programs