Bookmark and Share

March 3, 2016


The Daily Brief

Communication Design 

A group of 18 students, enrolled in the Communication Design course "The Advertising Pitch: Strategy, Copy and Design" presented 5 multimedia advertising campaigns to the owners and employees of Reading Soda Works, the company behind local brand Reading Draft Soda, on Monday.  During the 8-week class, students got a behind-the-scenes look at the company's factory, conducted on-campus taste tests, researched the declining soda market and the rise of craft sodas, and took a field trip to New York City to meet with advertising and media companies to refine their ideas. They created advertising strategies, media plans, and creative campaigns including newspaper, magazine, direct mail, social media and promotional items. On Feb. 29 the teams presented their campaigns to the company's owners, Denton, Lisa and Braden Conner, and employees. After much deliberation R.S.W. selected a winning team and campaign idea. Congratulations to team "Cool Kids": Maggie Stange (writer), Adam Noone (designer), Abby Rickard (strategy) and Kayla Phillips (art director), along with business lead Tori Varner, for their winning idea, "Same Taste, New Times." "The students delivered so much more than we expected," said company president Lisa Conner, "Their presentations were beyond professional. We had a really tough time choosing just one campaign." The course is offered every spring and is open to business, professional writing, and communication design majors.
                Ann Lemon, Communication Design



(Click Here for the Central Calendar)

11 a.m.

Faculty First Thursday, Sharadin 120

11 a.m.

Steamworks Workshop, Library

11 a.m.

COB Speaker Series, AF 200

11 a.m.

KU-STEM Seminar, Boehm 261

3 p.m.

Council of Trustees, MSU 250

4 p.m.

University Senate, AF 103

7 p.m.

Light Years from Andromeda, Grim Planetarium

7:30 p.m.

Faculty Clarinet Recital, Georgian Room, Old Main

8 p.m.

Laser Led Zeppelin, Grim Planetarium




(Weather forecasts are provided by KU's Dr. Michael Davis and "Monsoon Mike" Regensburger)

Morning sunshine will give way to clouds by day's end. Light snow moves in overnight tonight as low pressure approaches. Watch for slick travel in spots after midnight. Cold with highs in the 30s.




(Historical facts have been compiled from the KU Archives and Special Collections of the Rohrbach Library; the archives of the Keystone; Kutztown Patriot, Allentown Leader and Reading Eagle; and Beacon on the Hill by Dr. Lee Graver.)

In March, 1937, a new lunch room for female commuter students is opened on the fourth floor of Old Main.  It is described as a well-lit room with several electric stoves that are used frequently by the women.  Male and female students are still forbidden to dine together without supervision.  Kutztown State Teachers College has about 180 students commuting to and from campus every day. 



The Student Recreation Center and Keystone Hall Swimming Pool will be operating under the following special hours during spring break:

Friday, March 4   6 a.m.-6 p.m. Pool 8 a.m.-9 a.m. & noon-1p.m.
Saturday, March 5 - Sunday, March 6 CLOSED Pool CLOSED
Monday, March 7 - Friday, March 11 6 a.m.-6 p.m. Pool 8 a.m.-9 a.m. & noon-1 p.m.
Saturday, March 12  CLOSED    Pool CLOSED
Sunday, March 13 (regular hours resume) 1 p.m.-11 p.m. Pool 7 p.m.-10 p.m.

*Last day of group exercise classes will be Thursday, March 3, and they will resume on Sunday, March 13.


Opportunity to win a $150 Visa® e-Gift Card or one of three $50 Visa® e-Gift Cards!
Kutztown Dining is conducting a dining services survey to better understand your campus lifestyle and dining preferences. By sharing your thoughts, we will gain valuable insight to help improve your overall campus experience. This online survey will take 5 to 10 minutes and your responses are confidential. Click the link below to begin the survey:  If you cannot click on the link, copy and paste the URL into your Internet browser address bar and hit enter.


Stop by the Bear's Den Starbucks and make a purchase before 11 a.m. to enjoy a lunch item for only $4. Hurry this offer will only last for a limited time!


Please visit  for our spring break hours.
Golden Bear Food Court, first floor South Dining Hall, will have normal hours on Thursday, March 3, and then will close for renovation.  South Side Café, second floor South Dining Hall, will be open throughout the spring semester.


The National Science Foundation KU-STEM Scholars program will offer a seminar by KU Alum Katie Bowen (BS Biology and BS Marine Science-Biology) based on her master's degree from NOVA Southeastern University. Her seminar is titled: "Evolving into a marine biologist, one reef fish at a time." The seminar will be today Thursday, March 3, at 11 a.m. in Boehm 261. All are welcome.
                Chris Sacchi, Biology and Environmental Science


The Department of Music will present a Faculty Clarinet Recital on Thursday, March 3, at 7:30 p.m. in the Georgian Room of Old Main. Dr. Soo Goh will be joined by Dr. Maria Asteriadou to perform a variety of works by Cahuzac, Heim, Kupferman, and Zemlinsky.  Join us for an evening of lyrical music on the clarinet. Admission is free.


Friday, March 4, 9 a.m. - 1 p.m. in the Boehm lobby. Start your spring break on a sweet note. Stop by for cookies, cupcakes, cracker candy and more. Thank you for supporting the Geographical Society.

In preparation for President Hawkinson's inauguration, faculty in need of regalia may rent maroon attire through KUSSI at no cost to you. Academic attire is required for individuals participating in the inauguration program. The deadline to place an order for rental attire is Friday, March 4.

To place an order for rental attire, please contact Laurel Brandt by email with the following information:
                First and Last Name
                Area of Study
                Alma mater

Rented attire can be picked up in room 171, McFarland Student Union, starting Monday, April 11, between 8 a.m. and 4 p.m. Those that also plan to rent regalia for commencement may keep their rental until the spring commencement. If you prefer KUSSI to store your regalia until commencement, you can return it to a KUSSI employee in the faculty robing area after the inauguration ceremony.
                Matt Assad, business services manager, KUSSI

7 p.m. - "Light Years from Andromeda" Planetarium Show - FREE & open to the public
8 p.m. - "Laser Led Zeppelin" LASER Light Show - $5 tickets available at the planetarium

Fall 2016 Planetarium Schedule:


The Council of Trustees Meeting is today at 3 p.m. in MSU 250.
                Toyia Heyward, Office of the President


The College of Business is hosting guest speaker Liz DiLullo Brown as part of their Featured Speaker Series. On Thursday, March 3, at 11 a.m. in Academic Forum room 200, Brown will be speaking about her experience in the marketing field. Brown is a class of '97 graduate of the Kutztown University College of Business, as well as alum of the varsity field hockey team. Currently she works as the Vice President of Marketing and Communication for Little League International, she is responsible for marketing, communications, digital media, and sponsorship, licensing and retail merchandise operations. Prior, she was the Senior Director of Marketing Partnerships; supervising relationships between Little League and its corporate marketing partners. Before working for Little League International, Brown worked for Velocity Sports and Entertainment, spending three years as the Director of Sponsorship and Consulting. She worked for accounts, such as, Ameriprise Financial, Sports Illustrated, and the Rock and Roll Marathon Series.
Business majors are encouraged to attend this informational session. For any questions please contact Leslie Scroble at or 610-683-4575.


College of Visual & Performing Arts Faculty First Thursday! Dr. Ronald Grapsy, Communication Studies Department & Professor Cara Cotellese, Electronic Media Department, will present "Flipped Learning? Does it really work?" on Thursday, March 3, at 11 a.m. in Sharadin Arts Building Room 120. Join Dr. Ron Grapsy and Prof Cara Cotellese as they discuss their preliminary findings of a study to test replacement of a classroom lecture with an out of class video module. Find out if students learned the same way they would with an in class lecture. Did it work for the instructor? Did it work for the students and how might this method of flipped learning benefit us as instructors here at KU.  All are invited to attend, learn about the work our faculty are doing, and participate in the discussion.
                William J. Mowder, dean, College of Visual & Performing Arts


The University Senate Meeting will be held today at 4 p.m. in AF 103. Meetings are open to the university community. The agenda and attachments can be found on the Senate website under next meeting agenda and attachments.
                Jennifer Schlegel, president, University Senate


Don't use your Kindle for a cocktail coaster. Instead, visit the library this week for workshops to help you make the most of our quarter-million e-books, and to build your own one-of-a-kind ceramic trivet, wall plaque, or coaster. 

Wednesday at 3 p.m. - "E-Books Unshelved: KU's vast, growing e-book collections," which now outnumber our print books, so learn how to leverage their convenience for your scholarship and your pleasure reading.
Thursday, 11 a.m. - Bring pictures 4" square or smaller to make personalized tile coasters.
Friday, 12 p.m. - "E-Books Unshelved," again.

STEAMworks is a pan-disciplinary initiative of Rohrbach Library. Visit
                Bruce Jensen, emerging technologies librarian  




As the Kutztown University men's basketball team waits to see if it will be earning a bid to the NCAA Atlantic Regional, the team took home an impressive amount of hardware on Wednesday afternoon as the Pennsylvania State Athletic Conference (PSAC) announced its postseason honors.  Junior forward Josh Johnson was named PSAC East Athlete of the Year and voted to the Eastern Division's First Team, while head coach Bernie Driscoll earned PSAC East Coach of the Year honors.  The two were joined by redshirt-junior Ryan Connolly and redshirt-freshman Anthony Lee, who were both named to the All-PSAC East Second Team.



The Kutztown Optimist Club will be hosting its final Comedy Night of the season on Saturday, March 5, at the Kutztown Fire Company.  Tickets are $20 per person and include a great stand-up comedy show, beverages, snacks and dancing. Doors open at 8:30 p.m. and the show starts at 9 p.m.

For more information or tickets call Tom at 484-515-5312 or email Mark Prevoznik at  




The Daily Brief is published Monday through Friday except holidays by the Office of University Relations.
To submit items for the Daily Brief, please e-mail by 2 p.m. on the day prior to publication.
Entries can be a maximum of 150 words. PLEASE INCLUDE SUGGESTED RUN DATES IN THE SUBJECT LINE (Max 4). Please no attachments.
For more information or to see prior issues of the Daily Brief, please visit the daily brief homepage.

Persons with a disability and who require accommodation should notify the KU Disability Services Office two weeks prior to the event
at 610-683-4108 or e-mail in order to discuss accommodations.
Every effort will be made to provide reasonable accommodations.

Nondiscrimination Statement
Kutztown University does not discriminate in employment or educational opportunities on the basis of
gender, race, ethnicity, national origin, age, disability, religion, sexual orientation, gender identity or veteran status.

Students do not receive the Daily Brief. Submit items for Bear Essentials.