Kutztown University Launches Music Business Concentration

Performers on stage

KUTZTOWN, Pa. – A Bachelor of Arts in music with a track in music business is the newest track introduced to Kutztown University's growing Department of Music. Designed for students interested in working behind the scenes in the music or entertainment industry, the program builds necessary skills for students with or without traditional music backgrounds who want to be successful in the music entertainment industry.

Along with department faculty and curriculum committees, several industry representatives were instrumental in developing the program. Classes such as Principles of Marketing and Management, Performing Arts Administration, Artist Management and Touring, Business Law and Audio Production fill out a curriculum to meet the needs of a diverse and growing industry.

"This program is intended for anyone interested in making a living from music, whether they want to represent artists, self-manage or work in other areas," said department chair Jeremy Justeson. "In the new digital era, changes happen quickly and new opportunities are emerging all the time."

Justeson is one of many music faculty using their time and networks to connect partnerships and collaborations with other universities and study abroad agencies to develop intensive internship opportunities for students. Study-away and study-abroad opportunities are available to students involved in music business, music performance and commercial music tracks. Students will participate in a seminar course where the skills learned within the program will apply to hands-on experience in real-world scenarios, even before an internship. Along with hands-on experience, the department is coordinating a series of music business seminars with industry professionals and experts to share their experiences with students.

The Bachelor of Arts in music business track does not require an entrance audition. It prepares students for a diverse and exciting job market, working with all angles of production and performance surrounding music. Some options include music publishing, music marketing, concert promotion, music production and supervision, artist and venue booking, music and instrument distribution, artist management, tour management, public relations and copyright administration.

The department plans to offer a minor in music business, as well as a certificate for non-degree seeking students interested in acquiring a basic skill set in music business.

The first Music Business Seminar will feature speaker David Sestak, founder and president of Media Five Entertainment at 11 a.m., Thursday, March 19, in 13G Schaeffer. The seminar is free and open to all students and members of the KU community.

For more information about music business or other Kutztown University music degree programs, visit their website or contact melchionne@kutztown.edu.