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UGG Founder Brian Smith to Speak at KU

October 12, 2015

KUTZTOWN, Pa. - As part of the College of Business (COB) Featured Speaker series, Brian Smith, founder of the world famous UGG Australia Brand will speak at Kutztown University on Oct. 22 at 11 a.m. in the Academic Forum, room 200.

Smith has authored the book "The Birth of a Brand - Launching Your Entrepreneurial Passion and Soul," and will be presenting his knowledge and experience to attendees. Smith is one of the most sought after international business leaders in the country today. He is committed to teaching entrepreneurs how to leverage their most precious assets from within, and to recognize and pursue their passions to create a fulfilling and successful life.

While studying at the University of California, Los Angeles (UCLA) Graduate School of Management, Smith observed there was no sheepskin footwear in the United States. With only $500 in capital and imported boot samples, Smith created the UGG brand, and over the next 17 years grew UGG Australia into a multi-million dollar international enterprise. After selling the business in 1995, the brand has continued to grow to exceed a billion dollars in annual sales.

The Kutztown University College of Business is comprised of two fully accredited academic departments, the AACSB accredited B.S.B.A. and MBA programs, and the COSMA accredited B.S. in Leisure and Sport Studies. Prior to Smith, the COB Featured Speaker was Brad Mayne, CEO and President of MetLife Stadium which achieved the highest grossing stadium in the world for ticket sales four of the past five years.

Next in the featured speaker series, tentatively scheduled for Oct. 27, is Harry Ziff, director of corporate logistics for East Penn Manufacturing.  On Nov. 12 the COB will welcome former professional baseball player and current special assistant to the general manager of the Seattle Mariners, Joseph McIlvaine.

For more information contact Leslie Scroble, Kutztown University College of Business, at 610-683-4575 or