Kutztown University Logo
O'Brien, Amy C.

O'Brien, Amy C.

Associate Professor
Old Main 224
  • Degrees
    Ph.D. Lehigh University
  • Background Information
    Dr. O'Brien is the co-creator and director of Kutztown University’s major program in Public Relations. She also serves on the university’s Marketing and Communication Advisory Board.

    Her research interests include branding, visual communication, and self-presentation. O'Brien's professional experience includes strategic communication, branding, media relations, perception research, and investor relations for Fortune 500 and venture capital companies. Locally, she has written and designed publications for the Emmaus high school sports program, East Penn Youth Wrestling Association, the Suburban Swim League, and Air Products Golf League.

    Dr. O'Brien served as the Assistant Chair of the department of English from 2008 to 2014.
  • Course Regularly Taught
    WRI 216: Writing for Public Relations
    WRI 217: Storytelling in Public Relations
    WRI 226: Desktop Publishing: Writing and Editing Newsletters
    WRI 316: PR for the Corporate Environment
    WRI 326: Writing by Design
    WRI 338: Personal PR: Marketing the Writer
    PRS 380 & 381: The Agency Experience