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Harasta, Joseph M.

Associate Professor
Communication Studies
484-646-4357
Old Main 424
harasta@kutztown.edu
  • Background Information
    Dr. Harasta is Co-Director of the B.S. Program in Public Relations, the founder of KU's Public Relations Student Society of America (PRSSA) Chapter, and senior public relations faculty in the Communication Studies Department.
  • Course Regularly Taught
    COM 170 An Introduction to Public Relations
    COM 170 An Introduction to Public Relations (online)
    COM 235 Public Relations Cases and Campaigns
    COM 235 Public Relations Cases and Campaigns (online)
    COM 241 Public Relations Processes and Techniques
    COM 241 Public Relations Processes and Techniques (online)
    COM 311 Crisis Communication in Public Relations
    COM 311 Crisis Communication in Public Relations (online)
    COM 319 Integrated Marketing Communications Concepts and Practices (online)
    COM 319 Integrated Marketing Communications Concepts and Practices
    COM 336 On-Campus PR Workshop
    COM 380 Senior Capstone
    COM 390 Internship in Communication Studies
  • Degrees
    Ed.D., Innovation and Leadership, Wilmington University, New Castle, DE, 2007
    M.A., Public Relations and Advertising, Rowan University, Glassboro, NJ, 2004
    B.A., Journalism and Creative Writing, Rowan University, Glassboro, NJ, 2003
    A.A., Liberal Arts and Communication, Gloucester County College, Sewell, NJ, 2001
  • Publications
    Speed of Crisis in the Digital Age – 2020 “PRogress Through Tech” Conference – Temple University PRSSA.

    Harasta, J. (2020). Surviving the ‘retail apocalypse’:How Urban Outfitters became the bad boy of retail and lived to tell about it. Journal of Brand Strategy, 8.

    Harasta, J. (2018). The fundamentals of public relations: What it is and how to do it well, 2nd Ed.. San Diego, CA: Cognella Academic Publishing.

    Harasta, J. (2014). The purpose and power of public relations. In Massie, K., Communication Connections: From Aristotle to the Internet (2nd ed.). Dubuque, IA: Kendall Hunt.

    Harasta, J. (2014). Jersey strong, right?: A communications analysis of New Jersey’s post-Hurricane Sandy tourism recovery. Case Studies in Strategic Communication, 3, 53-86.

    Harasta, J. M. (2014). The Amish--A people of preservation and profitability: A look at the Amish industry in Lancaster County, Pennsylvania. Journal of Amish and Plain Anabaptist Studies, 2(1), 23-41.

    Harasta, J. (2014). From natural disaster to media disaster: How New Jersey suffered and succeeded following Hurricane Sandy.
    Laurel Highlands Communications Conference.

    Harasta. J. (2014). Hurricane Sandy: Lessons in social media when things are at their worst. PR News Crisis Management Guidebook, 7, 147-150.

    Using University Assessment Programs for Departmental Transition: Challenges and Rewards of the Multi-section General Education Communication Course Assessment Program. Eastern Communication Association Annual Convention 2012.

    Harasta. J. (2011). “The future is now: What you can learn from generation Y. Public Relations Society of America Digital Impact Conference.

    Harasta, J. (2011). Using student organizations to spread positive self concepts on your campus.National Association of Multicultural Education Conference
  • Biography
    Teach and develop classes in the Communication Studies Department; Public Relations Major and Minor; advise students and student clubs; participate on university, college, and department committees; provide service to university and community.
  • Class Schedule
    Term Days Start Time End Time Course Location
    Fall 2020 TH 12:00PM 1:20PM COM 170 010 LC126
    Fall 2020 TH 1:30PM 2:50PM COM 235 010 LC236
    Fall 2020 COM 319CT 810 ONLINE
    Fall 2020 COM 235 990
    Fall 2020 COM 336 990
    Fall 2020 COM 170 810 ONLINE