Bachelor of Science
In the competitive business world, employers are looking for highly skilled professionals who can step up and produce results – both independently and as part of a diverse team. KU’s Business Administration program will prepare you to master those skills and allows you the flexibility to select your focus as you progress. You can choose from six distinct tracks under the umbrella of a Bachelor of Science in Business Administration:
Students may elect to add Business as a minor. This program includes 18 semester hours of required courses in business. Click here for more information.
Sample Career Options
Student Learning Outcomes
1. Understand basic marketing principles and be able to apply them in a global context.
2. Utilize analytical research techniques to understand the nature of consumers.
3. Analyze environmental forces and develop plans to utilize marketing principles in order to solve problems.
4. Demonstrate the added value of social responsibility that comes about when marketing principles are implemented in an ethical manner.