Business Administration
General Business Degree
interested in a business career but not sure what to study?
OFFERED AS:
Major
CREDITS REQUIRED:
120
FORMAT:
In-Person
Here at Kutztown University, our Bachelor of Science in Business Administration is a fully accredited undergraduate program with nine areas of study to choose from. One of those areas is our general business degree.
While we recommend exploring our other, more specific fields of study first (see the table below), the general business degree is a great starting point if you're looking for career guidance.
Find the right career path here at KU!
Discover your career goals with a general business degree
Our general business degree is ideal for students who want to explore their career options before committing to a specific business path. However, if you'd like to learn more about our other, more specific areas of study, keep reading!
| Choose Your Business Path | |
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Become an expert in taxes and crunching numbers. |
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Learn how to start and grow your own business. |
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📈 Finance |
Master budgeting, investments and risk management to provide financial advice. |
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Develop skills necessary to recruit, train and maintain a welcoming workplace. |
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Gain strong leadership skills to oversee a business. |
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Create campaigns to connect with customers and drive sales. |
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Help people manage their finances through saving, investing, and retirement strategies. |
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Oversee the production and delivery of goods to ensure efficiency. |
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Student Learning Outcomes
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Business Administration BSBA (Core)
- Communication
a. Oral Communication: communicate effectively by speaking clearly, concisely, and convincingly, using appropriate business conventions for the field of study.
b. Written Communication: communicate effectively by writing clearly, concisely, and convincingly, using appropriate business conventions for the field of study. - Interpersonal Skills: demonstrate effective interpersonal skills, especially working in teams.
- Critical Thinking
a. Data Analysis: analyze data by using appropriate technology.
b. Decision Making: analyze issues critically and make relevant decisions by identifying and assessing the significance of key factors and assumptions. - Functional Knowledge: identify, define, and apply current fundamental concepts, principles, and practices in the disciplines of business, including globalization.
- Societal Impact
a. Ethical Judgment: identify ethical breaches and how they adversely impact stakeholders.
b. Social Responsibility: evaluate how business decisions impact the welfare of society.
- Communication
Frequently Asked Questions about the General Business Degree
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What can I do with a general business degree?
A general business degree is the first step towards an exciting career in business. At KU, you’ll have the resources and support to find the right career path for you.
The following are some examples of where a general business degree could take you:
- Sales Representative
- Marketing Coordinator
- Human Resources manager
- Entrepreneur
- Business Analyst
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What clubs can I join with a business administration degree?
administration degree. These organizations offer students the opportunity to further explore fields of business they are passionate about.
The following is a list of clubs you can join as a general business major:
- Accounting Club
- American Advertising Federation
- Applied Investment Management
- American Marketing Association
- Entrepreneurship Club
- Financial Management Association
- Personal Financial Planning Club
- Supply Chain Management Logistics Club
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Can I double major with another business administration degree?
No, you may not double-major with our general business degree. The general business major is designed to help you find the business path for you. Students are encouraged to switch into a specific business administration degree for a more specialized education.
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How do I choose a more specific business administration degree?
When it comes to choosing a more specific concentration within our Business Administration degree, we encourage you to speak with your academic advisor about your options. Your academic advisor is there to help you decide what area of study aligns best with your career goals.