441 Old Main
Kutztown, PA 19530
Bachelor of Science in Business Administration
Marketing involves a wide array of activities that promote commerce, benefit organizations and satisfy human needs. Marketing includes advertising, public relations, market research, sales management, product development and management.
Graduates with a degree in Marketing are qualified for jobs in a variety of exciting fields:
Students are exposed to these different career opportunities in classes, through internships, guest speakers and experiential learning projects. One such experiential learning project is described...
Student Learning Outcomes
1. Understand basic marketing principles and be able to apply them in a global context.
2. Utilize analytical research techniques to understand the nature of consumers.
3. Analyze environmental forces and develop plans to utilize marketing principles in order to solve problems.
4. Demonstrate the added value of social responsibility that comes about when marketing principles are implemented in an ethical manner.