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Business Administration

233 DeFrancesco Building
Kutztown, PA 19530

T: 610-683-4580

E: bsba@kutztown.edu

Entrepreneurship

Bachelor of Science

Entrepreneurship studies prepare a student to become an entrepreneurial thinker. Entrepreneurially thinking encompasses more than just the skills for running a business; it is a mindset that encourages thinking creatively, embracing challenges and opportunities, and taking risks – skills needed to launch your own business or propose innovative initiatives within existing organizations.

Career Opportunities

Entrepreneurship graduates are employed both in their own new ventures and in a variety of exciting professions across diverse industries. Career prospects for graduates in entrepreneurship include business manager/administrator, business or financial consultant, research developer, management analyst, franchise owner, and project manager.

Minor

The Entrepreneurship minor is for those students who aspire to gain practical experience and entrepreneurial knowledge within their respective field of study, so that they are well-equipped to establish their own business. Open to ALL Kutztown University students. 

Skills that will be developed

  • Opportunity recognition
  • Innovative thinking
  • Ability to handle risk
  • Resource acquisition
  • Effective negotiation
  • Entrepreneurial management
  • Effective teamwork
  • Entrepreneurial marketing
  • Entrepreneurial and innovation strategy

For more information explore our Program Checksheets.

    • BSBA (Core)
      • Communication
        a. Oral Communication: communicate effectively by speaking clearly, concisely, and convincingly, using appropriate business conventions for the field of study.
        b. Written Communication: communicate effectively by writing clearly, concisely, and convincingly, using appropriate business conventions for the field of study.
      • Interpersonal Skills: demonstrate effective interpersonal skills, especially working in teams.
      • Critical Thinking
        a. Data Analysis: analyze data by using appropriate technology.
        b. Decision Making: analyze issues critically and make relevant decisions by identifying and assessing the significance of key factors and assumptions.  
      • Functional Knowledge: identify, define, and apply current fundamental concepts, principles, and practices in the disciplines of business, including globalization. 
      • Ethics: evaluate ethical, social responsibility, and sustainability implications of business decisions.
    • BSBA in Entrepreneurship
      1. Demonstrate the ability to recognize, generate and articulate creative business ideas (ILO: Think Critically & Creatively; Communicate Effectively)
      2. Assess the risk and commercial viability of business opportunities (ILO: Think Critically & Creatively)
      3. Evaluate the appropriate amounts and sources of funding for an entrepreneurial enterprise (ILO: Think Critically & Creatively; Acquire Knowledge)
      4. Develop a fully-integrated business plan (ILO: Think Critically & Creatively; Communicate Effectively)
      5. Understand strategies for growth and sustainability of an entrepreneurial enterprise (ILO: Think Critically & Creatively; Acquire Knowledge)

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