Mission and Learning Goals

Mission Statement 

Through distinctive programs and applied research, we educate future business decision-makers in order to foster their career success and impact regional and global enterprises.

  • Our undergraduate and graduate degree programs provide a high-quality, relevant business education, which value is validated by students, employers and other stakeholders.

  • We emphasize teaching and learning, enriched by applied and pedagogical scholarship, and industry engagement.

  • We lead and engage students to enable their career success - intellectually, ethically and socially.

  • We continually adjust the focus of our programs in response to changing business opportunities in Southeastern Pennsylvania and the world.

Learning Goals

Kutztown University BSBA graduates will be able to:

  • Communication
    a. Oral Communication: communicate effectively by speaking clearly, concisely, and convincingly, using appropriate business conventions for the field of study.
    b. Written Communication: communicate effectively by writing clearly, concisely, and convincingly, using appropriate business conventions for the field of study.
  • Interpersonal Skills: demonstrate effective interpersonal skills, especially working in teams.
  • Critical Thinking
    a. Data Analysis: analyze data by using appropriate technology.
    b. Decision Making: analyze issues critically and make relevant decisions by identifying and assessing the significance of key factors and assumptions.  
  • Functional Knowledge: identify, define, and apply current fundamental concepts, principles, and practices in the disciplines of business, including globalization. 
  • Ethics: evaluate ethical, social responsibility, and sustainability implications of business decisions.