Mission and Learning Goals
Through distinctive programs and applied research, we educate future business decision-makers in order to foster their career success and impact regional and global enterprises.
Our undergraduate and graduate degree programs provide a high-quality, relevant business education, which value is validated by students, employers and other stakeholders.
We emphasize teaching and learning, enriched by applied and pedagogical scholarship, and industry engagement.
We lead and engage students to enable their career success - intellectually, ethically and socially.
We continually adjust the focus of our programs in response to changing business opportunities in Southeastern Pennsylvania and the world.
Kutztown University BSBA graduates will be able to:
a. Oral Communication: communicate effectively by speaking clearly, concisely, and convincingly, using appropriate business conventions for the field of study.
b. Written Communication: communicate effectively by writing clearly, concisely, and convincingly, using appropriate business conventions for the field of study.
- Interpersonal Skills: demonstrate effective interpersonal skills, especially working in teams.
- Critical Thinking
a. Data Analysis: analyze data by using appropriate technology.
b. Decision Making: analyze issues critically and make relevant decisions by identifying and assessing the significance of key factors and assumptions.
- Functional Knowledge: identify, define, and apply current fundamental concepts, principles, and practices in the disciplines of business, including globalization.
- Ethics: evaluate ethical, social responsibility, and sustainability implications of business decisions.