Mission and Learning Goals

Mission Statement 

Through distinctive programs and applied research, we educate future business decision-makers in order to foster their career success and create a positive impact on society.

We accomplish this by:

  • Providing a high-quality, relevant business education, the value of which is validated by students, employers and other stakeholders.

  • Emphasizing teaching and learning, enriched by applied and pedagogical scholarship, teamwork and industry engagement.

  • Engaging students intellectually, experientially and ethically to prepare for professional achievement and to encourage societal contributions and lifelong learning.

  • Enhancing the focus of our programs to continually meet the challenges and needs of organizations in Southeastern Pennsylvania and the world.

Learning Goals

Kutztown University BSBA graduates will be able to:

  • Communication
    a. Oral Communication: communicate effectively by speaking clearly, concisely, and convincingly, using appropriate business conventions for the field of study.
    b. Written Communication: communicate effectively by writing clearly, concisely, and convincingly, using appropriate business conventions for the field of study.
  • Interpersonal Skills: demonstrate effective interpersonal skills, especially working in teams.
  • Critical Thinking
    a. Data Analysis: analyze data by using appropriate technology.
    b. Decision Making: analyze issues critically and make relevant decisions by identifying and assessing the significance of key factors and assumptions.  
  • Functional Knowledge: identify, define, and apply current fundamental concepts, principles, and practices in the disciplines of business, including globalization. 
  • Societal Impact: ability to understand ethical, social responsibility, and sustainability implications of business decisions.