The Kutztown University logos are for use in official KU publications, collaterals, merchandise, communication and promotional pieces and are available as .jpg, .tif and .eps files. Logos for KU athletics and the Pennsylvania State System of Higher Education (PASSHE) are also available here.

The university logo and seal, the athletic logos featuring the Golden Bear and paw, and images of the KU mascot, Avalanche, are all trademarked items.  By law, these marks cannot be altered in any way without permission from the University Relations Office.


Vendors reproducing the logos must be licensed through CLC Licensing. 

To apply for a license - retail or internal - go to the CLC website's Get Licenced page to begin.

KU clubs or organizations, or outside businesses who would like to use one of our logos for commercial use, will need to receive written approval from University Relations before proceeding. For more information, please contact us.