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Business Administration

441 Old Main
Kutztown, PA 19530

T: 610-683-4580

E: bsba@kutztown.edu

General Business - Business Administration

Bachelor of Science

The General Business program is particularly well-suited for those who want to work in a small to medium sized company where there is an expectation of competency across a range of business functions.  It is also a good place to start for students who are interested in studying business but are uncertain about which particular field they want to study (e.g. Accounting, Finance, Marketing, Management, Entrepreneurship, Supply Chain Management, Human Resource Management, Personal Financial Planning). All our business majors will equip students with general business skills and knowledge so a student may not double major between General Business and other business majors.

Business Minor

Students may elect to add Business as a minor. This program includes 18 semester hours of required courses in business. Click here for more information.

Student Learning Outcomes

  • BSBA (Core)
    • Communication
      a. Oral Communication: communicate effectively by speaking clearly, concisely, and convincingly, using appropriate business conventions for the field of study.
      b. Written Communication: communicate effectively by writing clearly, concisely, and convincingly, using appropriate business conventions for the field of study.
    • Interpersonal Skills: demonstrate effective interpersonal skills, especially working in teams.
    • Critical Thinking
      a. Data Analysis: analyze data by using appropriate technology.
      b. Decision Making: analyze issues critically and make relevant decisions by identifying and assessing the significance of key factors and assumptions.  
    • Functional Knowledge: identify, define, and apply current fundamental concepts, principles, and practices in the disciplines of business, including globalization. 
    • Societal Impact: ability to understand ethical, social responsibility, and sustainability implications of business decisions.

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