Business Administration
Online General Business Degree
Finish what you started at Kutztown University
OFFERED AS:
Major
FORMAT:
Online
CREDITS REQUIRED:
120 (60 transferred into Kutztown)
At Kutztown University, we understand that today’s adult students want access and flexibility without compromising quality. The Bachelor of Science in Business Administration: General Business online program was designed for students who have previously earned college credits or completed an associate’s degree to seamlessly transfer to Kutztown University. The online general business degree meets the needs of working professionals and adult learners seeking a streamlined, achievable path to graduation in as little as two years. Whether your previous credits are in business or other fields, we’ll partner with you to apply them to our curriculum.
Why Choose Kutztown to Complete Your General Business Degree
Kutztown University’s Bachelor of Science in Business Administration (BSBA) in General Business is a fully online, asynchronous degree completion program designed for motivated students who have already completed at least 60 college credits (100-level or higher), including Applied Statistics (STAT 140 or equivalent), and are ready to finish their bachelor’s degree. With flexible scheduling and a structured academic plan, full-time students with a business background can complete the program in as little as 2 years, without pausing their careers or personal commitments.
Whether you’re returning to college after time away or have earned an associate's degree from a community college, Kutztown provides a supportive environment that helps you earn your bachelor’s in less time.
As a student, you’ll benefit from:
- A fully online learning experience that allows you to complete coursework on your schedule
- The same curriculum and academic rigor as the on-campus general business program
- Experienced faculty focused on helping you reach your goals
- Finishing your degree at one of Pennsylvania’s most affordable institutions
Don’t meet all the admissions requirements?
If you do not meet the 60-credit requirement or the STAT 140 requirement, we encourage you to work with our admissions team to discuss your options for taking the additional courses you need to be admitted to the program. Our team can discuss your previously earned credits and your options for earning the credits you need to qualify for the general business online program.
General Business Online Program Highlights
Kutztown’s online BSBA in General Business is designed to help students with prior college credits complete their degree efficiently while gaining a versatile business education. Advanced coursework in accounting, business, and marketing will equip you with the career‑relevant skills necessary for today’s ever-evolving business landscape.
Program Highlights:
- Designed for students who have already earned 60 or more credits, including Applied Statistics (STAT 140 or equivalent).
- Full-time students with a business background can graduate in as little as two years.
- The option to earn credit for prior learning through the College Level Examination Program (CLEP).
- Coursework spans accounting, finance, management, marketing, data analytics, operations, and strategy.
- Build strengths in critical thinking, data‑driven decision‑making, ethical reasoning, and communication.
To explore how your credits can transfer to Kutztown University, check out our comprehensive credit evaluation tool, where you can search by institution or by course equivalency. If you still have questions about transferring your credits to Kutztown, contact Kate Peffley at peffley@kutztown.edu.
Student Learning Outcomes
-
Business Administration BSBA (Core)
- Communication
a. Oral Communication: communicate effectively by speaking clearly, concisely, and convincingly, using appropriate business conventions for the field of study.
b. Written Communication: communicate effectively by writing clearly, concisely, and convincingly, using appropriate business conventions for the field of study. - Interpersonal Skills: demonstrate ability to evaluate and refine interpersonal skills, especially working in teams.
- Critical Thinking
a. Data Analysis: analyze data by using appropriate technology.
b. Decision Making: analyze issues critically and make relevant decisions by identifying and assessing the significance of key factors and assumptions. - Functional Knowledge: identify, define, and apply current fundamental concepts, principles, and practices in the disciplines of business, including globalization.
- Societal Impact
a. Ethical Judgment: identify ethical breaches and how they adversely impact stakeholders.
b. Social Responsibility: evaluate how business decisions impact the welfare of society.
- Communication
General Business Online Frequently Asked Questions
-
What can I do with a general business degree?
A general business degree is the first step towards an exciting career in business. At KU, you’ll have the resources and support to find the right career path for you.
The following are some examples of where a general business degree could take you:
- Sales Representative
- Marketing Coordinator
- Human Resources manager
- Entrepreneur
- Business Analyst
-
What are the application requirements for the general business online program?
Kutztown University’s General Business Online program requires that applicants have successfully completed the following:
- 60 college-level credits (must be 100-level or higher)
- Applied statistics (STAT 140) or equivalent
- Kutztown University's application for admission
The application will open on August 1 for Spring 2027 and Fall 2027 applicants. If you are interested in this program for Fall 2026, please email transfer@kutztown.edu.
-
Do I need to have a business background to complete the online general business degree?
College credits can transfer in from a wide range of academic backgrounds. Students without prior business coursework may need additional classes and, therefore, take longer to complete the degree. Once admitted, our transfer team will review the credits you’ve previously earned and discuss how they can be applied to our program requirements.
-
How do I know if my credits will transfer into the general business online program?
Every student has a different academic background. Once admitted into the program, students will receive a full transfer credit evaluation to determine how their existing college credits will be applied to the general business curriculum. Kutztown’s comprehensive transfer credit evaluation tool is a great place to start learning how your credits will be applied, allowing you to search by institution or course.
Interested students can contact the following areas for additional support throughout the transfer admissions and onboarding process:
- Admissions questions - transfer@kutztown.edu
- Credit transfer questions - Kate Peffley at peffley@kutztown.edu
- Admitted student questions – Briana Tyler at tyler@kutztown.edu
-
I’m a current business administration student at Kutztown. Can I transfer into this program?
Current Kutztown students interested in transferring to the general business online degree program can work with their academic advisor to discuss their options. Interested students must have completed 60 credits and applied statistics.
-
Does Kutztown offer any credit for prior learning?
For the online general business program, prospective students can earn credits by examination through the College Level Examination Program (CLEP). Through these exams, you can demonstrate knowledge you’ve acquired through independent study, academic interest, or on-the-job experiences. Qualifying scores on these examinations can place you in more advanced courses.