Marketing - Business Administration

Bachelor of Science

Marketing involves a wide array of activities that promote commerce, benefit organizations and satisfy human needs. Marketing includes advertising, public relations, market research, sales management, product development and management.

Career Opportunities

Graduates with a Business of Administration degree in Marketing are qualified for jobs in a variety of exciting fields:

  • Advertising
  • Public relations
  • Marketing research
  • Sales and sales management
  • Product development and management
  • Retailing and wholesaling
  • Physical distribution
  • Marketing education and consulting
  • Entrepreneurship

Student Learning Outcomes

  • BSBA in General Business/Core
    1. Oral Communication: Communicate effectively by speaking clearly, concisely and convincingly, using appropriate business conventions for the fields of study.
    2. Written Communication: Communicate effectively by writing clearly, concisely and convincingly, using appropriate business conventions for the field of study.
    3. Interpersonal Skills: Demonstrate effective interpersonal skills, especially working in teams.
    4. Critical Thinking: Data Analysis. Analyze data by using appropriate technology.
    5. Critical Thinking: Decision Making. Analyze issues critically and make relevant decisions by identifying and assessing the significance of key factors and assumptions.
    6. Functional Knowledge: Identity, define and apply current fundamental concepts, principles, and practices in the disciplines of business, including globalization.
    7. Current Issues: Demonstrate knowledge of current business issues.
    8. Ethics: Evaluate ethical, social responsibility and sustainability implications of business decisions.
  • BSBA in Marketing
    1. Understanding: Understand human resource management principles, concepts, and paradigms, especially in the areas of recruiting, staffing, training, retention, evaluation, and compensation.
    2. Application of Content: Apply theories of individual and group behavior, i.e., personality, motivation, leadership, and communication to organizational settings and environment.
    3. Examine, Analyze, and Apply: Examine, analyze and apply the principles of ethics to the relevant issues of the business and society interface.
    4. Recognize, Analyze, Solve: Recognize, analyze, and solve strategic challenges in organizations. 

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