Fall Semester Plan | Spring Semester Update | COVID-19 Information
Posted: 10/12/2020 12:00 p.m.
Kutztown University's Fall 2020 Plan, Spring Semester Update and COVID-19 Information.  Full Information
Kutztown University Logo

Marketing - Business Administration

Bachelor of Science in Business Administration

Marketing involves a wide array of activities that promote commerce, benefit organizations and satisfy human needs. Marketing includes advertising, public relations, market research, sales management, product development and management.

Career Opportunities

Graduates with a degree in Marketing are qualified for jobs in a variety of exciting fields:

  • Digital Marketing
  • Marketing Research
  • Marketing Analytics
  • Sales and Sales Management
  • Advertising
  • New Product Development
  • Retailing
  • Logistics and Physical Distribution
  • Entrepreneurship

Students are exposed to these different career opportunities in classes, through internships, guest speakers and experiential learning projects. One such experiential learning project is described...

Student Learning Outcomes

  • BSBA (Core)
    • Communication
      a. Oral Communication: communicate effectively by speaking clearly, concisely, and convincingly, using appropriate business conventions for the field of study.
      b. Written Communication: communicate effectively by writing clearly, concisely, and convincingly, using appropriate business conventions for the field of study.
    • Interpersonal Skills: demonstrate effective interpersonal skills, especially working in teams.
    • Critical Thinking
      a. Data Analysis: analyze data by using appropriate technology.
      b. Decision Making: analyze issues critically and make relevant decisions by identifying and assessing the significance of key factors and assumptions.  
    • Functional Knowledge: identify, define, and apply current fundamental concepts, principles, and practices in the disciplines of business, including globalization. 
    • Societal Impact: ability to understand ethical, social responsibility, and sustainability implications of business decisions.
  • BSBA in Marketing

    1. Understand basic marketing principles and be able to apply them in a global context.
    2. Utilize analytical research techniques to understand the nature of consumers.
    3. Analyze environmental forces and develop plans to utilize marketing principles in order to solve problems.
    4. Demonstrate the added value of social responsibility that comes about when marketing principles are implemented in an ethical manner.

Explore More

;