Marketing - Business Administration
Bachelor of Science
Marketing involves a wide array of activities that promote commerce, benefit organizations and satisfy human needs. Marketing includes advertising, public relations, market research, sales management, product development and management.
Graduates with a Business of Administration degree in Marketing are qualified for jobs in a variety of exciting fields:
- Public relations
- Marketing research
- Sales and sales management
- Product development and management
- Retailing and wholesaling
- Physical distribution
- Marketing education and consulting
Student Learning Outcomes
BSBA in General Business/Core
- Oral Communication: Communicate effectively by speaking clearly, concisely and convincingly, using appropriate business conventions for the fields of study.
- Written Communication: Communicate effectively by writing clearly, concisely and convincingly, using appropriate business conventions for the field of study.
- Interpersonal Skills: Demonstrate effective interpersonal skills, especially working in teams.
- Critical Thinking: Data Analysis. Analyze data by using appropriate technology.
- Critical Thinking: Decision Making. Analyze issues critically and make relevant decisions by identifying and assessing the significance of key factors and assumptions.
- Functional Knowledge: Identity, define and apply current fundamental concepts, principles, and practices in the disciplines of business, including globalization.
- Current Issues: Demonstrate knowledge of current business issues.
- Ethics: Evaluate ethical, social responsibility and sustainability implications of business decisions.
BSBA in Marketing
- Understanding: Understand human resource management principles, concepts, and paradigms, especially in the areas of recruiting, staffing, training, retention, evaluation, and compensation.
- Application of Content: Apply theories of individual and group behavior, i.e., personality, motivation, leadership, and communication to organizational settings and environment.
- Examine, Analyze, and Apply: Examine, analyze and apply the principles of ethics to the relevant issues of the business and society interface.
- Recognize, Analyze, Solve: Recognize, analyze, and solve strategic challenges in organizations.