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Sport Management & Leadership Studies
Sport Management
Bachelor of Science
Are you passionate about athletics or fitness? Are you interested in the business side of the sports industry? A bachelor’s degree in sport management can help you turn that passion into a career.
Kutztown University’s accredited Sport Management and Leadership Studies department provides students with exceptional educational opportunities, dedicated faculty, and networking opportunities within the industry. Students can also choose accredited minors in Coaching and Fitness Administration.
Our program is also accredited by COSMA, the Commission on Sport Management Accreditation, which promote and recognizes excellence in sport management education.
What can I do with a sport management degree?
- Sport Management: Front office, public relations, ticket sales, brand marketing, equipment management, game-day operations, assistant coach, athletic director.
- Facility Management: Stadium and arena management, facility marketing and promotions, risk management and security.
- Event Management: Event coordinator, media relations, operations, production coordination, sponsorship and sales management, staffing and personnel management.
- Sport Product Marketing: Marketing and sales, merchandising, account management, product management.
- Sport Tourism: Management and marketing for spectator destinations, participant destinations, and nostalgia destinations.
- Graduate School: Graduates have continued their education at Temple University, West Virginia University, Indiana University of Pennsylvania and East Stroudsburg University, to name a few.
My favorite thing about Kutztown is the professors, especially in the Sport Management department. These professors show genuine concern for their students and want to see them succeed. The professors are always willing to help and have given me all of the tools needed to succeed in my future career path.
Theresa Higgins '19, sales associate, Philadelphia PhilliesStudent Learning Outcomes
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Sport Management (BS)
- Fundamentals: Demonstrate basic knowledge and understanding of fundamental principles requisite for professional success in the sport management profession.
- Ethical Practices: Demonstrate the ability to make sound ethical decisions in sport management profession.
- Problem Solving: Demonstrate the ability to solve problems inherent in the sport business industry.
- Oral Communication: Demonstrate the ability to communicate effectively in oral formats utilized in the sport management profession.
- Written Communication: Demonstrate the ability to communicate effectively in written formats utilized in the sport management profession.
- Global Scope: Demonstrate the ability to articulate the global scope of sport.