Bachelor of Science
Americans love their sports. The sports industry in the U.S. generates more than $200 billion per year, and sports and sports-related businesses depend on a wide variety of professionals to carry out day-to-day operations.
If you enjoy healthy living and don’t see yourself working at a desk for the rest of your life, here’s your chance to turn your passion into a career. This flourishing world of sport and athletics provides multiple options. With a degree in Sport Management, you can start a career in:
The Sport Management program is offered by the Department of Sport Management within KU's College of Business.
The program has received specialized accreditation through the Commission on Sport Management Accreditation (COSMA).
As a Sport Management major, you can choose between two specialization tracks:
Coaching & Athletic Administration
The Coaching & Athletic Administration minor is accredited by the National Council for Accreditation of Coaching Education (NCACE). Professional positions include athletic director, sports information director, compliance coordinator, recruiting coordinator, coach, conference administrator, promotions director, equipment manager, and intramural/recreation director.
Professional opportunities include health club manager, fitness director, personal trainer, or strength/conditioning coach.
Sample Career Options
Career Opportunities in Coaching & Athletic Administration:
Career Opportunities in the Fitness Industry:
Student Learning Outcomes