About Us

The Department of Sport Management has been evolving alongside the sport industry since its establishment in 2005. Transitioning from a physical education foundation to a sport business focus in 2013, the program demonstrates its flexibility and relevance for prospective students, current majors, and alumni pursuing careers in the field.

Our goal is to equip students with the knowledge and hands-on experience needed to thrive through experiential learning opportunities and forward-looking programs that reflect the dynamic and diverse nature of today's sports industry.

Three Sport Management students holding a Kutztown University Golden Bears banner in front of the Acropolis in Athens, Greece.
A Sport Management student in a yellow Keith Haring T-shirt holds a clipboard while speaking with peers in tie-dye shirts during an outdoor activity.

Mission Statement

The Department of Sport Management's mission is to provide students with exceptional educational opportunities in order to prepare students to be productive professionals who have the knowledge, skills, and dispositions to make critical, beneficial, professional, and personal decisions.

Vision Statement

The Department of Sport Management’s vision is to be an elite academic department offering innovative curricula and experiential learning opportunities which allow us to compete regionally in order to attract students nationally and prepare them for careers at the forefront of a diverse and rapidly growing sport industry.

A Sport Management student demonstrates equipment to a visitor at a table during a Wellness Expo, with other students engaging participants in the background.

Student Learning Outcomes

  1. Students will be able to demonstrate knowledge and understanding of fundamental principles requisite for professional success in the sport management profession.

  2. Students will be able to demonstrate the ability to make sound ethical decisions in the sport management profession.

  3. Students will be able to demonstrate the ability to solve problems inherent in the sport business industry.

  4. Students will be able to demonstrate the ability to communicate effectively in oral formats utilized in the sport management profession.

  5. Students will be able to demonstrate the ability to communicate effectively in written formats utilized in the sport management profession.

  6. Students will be able to demonstrate the ability to articulate the global scope of sport.

  7. Students will be able to demonstrate the ability to recognize diversity issues in sport management.

  8. Students will be able to demonstrate the ability to use technology effectively in the application of sport management practice.

Learning Goals

  • Acquisition of fundamental concepts in specific, sport management core content areas.
  • Development of a knowledge of ethics and professional obligations including diversity and global awareness.
  • Development of "higher order learning skills" such as critical thinking, creative problem-solving, oral and written communication skills and quantitative analysis.
  • Development of interpersonal skills requisite for successful professional collaboration.
  • Development of "technological literacy" with materials/resources supporting managerial communication, data-acquisition and organizational decision-making.  

Sport Management SLO Assessment Schedule

Kutztown University                                                                                                                                      Sport Management Department | Assessment Schedule

Academic Year

Student Learning Objectives

2022-23

SLO #3 and SLO #4

2023-24

SLO #7 and SLO #8

2024-25

SLO #1, SLO #2, SLO #5, and SLO #6

START OF NEW ASSESSMENT CYCLE

2025-26

SLO #3 and SLO #4

2026-27

SLO #5 and SLO #6

2027-28

SLO #1, SLO #2, SLO #7, SLO #8

START OF NEW ASSESSMENT CYCLE

2028-29

SLO #3 and SLO #4

2029-30

SLO #5 and SLO #6

2030-31

SLO #1, SLO #2, SLO #7, SLO #8
COSMA Annual Report
COSMA logo - the letters COSMA in blue and yellow over a circular design of blue and yellow shades.

The Sport Management degree program at Kutztown University of Pennsylvania has received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA. The sport management program in the following degree are accredited by COSMA: Bachelor of Science in Sport Management.