Programs

Kutztown University's Department of Sport Management programs are designed to prepare students for dynamic careers in the rapidly growing sports industry, as the field of sport management encompasses more than just athletics—it also includes leadership, marketing, event coordination, finance, communication, and strategic planning. That's why our curricula for the COSMA-accredited Bachelor of Science in Sport Management and the NCACE-accredited Coaching and Fitness Administration Minor programs are built to adapt to the needs of the sport industry.

Our programs acknowledge your passion to not just learn about sport, but to truly live it. From participating in student-run organizations and attending industry conferences to working on-campus athletic events and contributing to research projects, as a student in our program, you will be actively engaged from day one. Don't believe us? Check out our department newsletters to get a glimpse of our everyday accomplishments!

Whether you want to pursue a high-profile role in a major league front office or make an impact in your local community through youth sports or fitness programming, you'll find a supportive launchpad here at Kutztown.

This is an image of a student actively listening to a lecture in Keystone Hall with the words "B.S. Sport Management" in the center of the photo.

This is an image of a student interacting with a skeletal structure in a lecture in Keystone Hall with the words "Coaching and Fitness Administration Minor" in the center of the photo.