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Colors

Updated Feb. 10, 2017 - The information contained within this website will be changing with the launch of the new brand guidelines.

Kutztown University's school colors are maroon and gold. Using these colors is a vital part of the university's visual identity.  It is important to use these colors, and use them correctly, wherever possible. Kutztown's specific colors, using the PANTONE® Matching System (PMS), are Maroon - PMS 195 and Metallic Gold - PMS 871.

When using color builds, always use the color values listed on the following pages. They have been adjusted for the best reproduction on screen (digital) and in print (either coated or uncoated), and may not match PANTONE® Color Bridge breakdowns.

Our color palette has four sets: primary, alternate primary, secondary and tertiary, each with its own mix of colors. Lean heavily on the primary set, but use supporting sets to build color schemes that are complementary and balanced.

Primary Colors

OLD MAIN (Maroon)
Coated
PANTONE 195C
CMYK 19 90 50 55

Uncoated
PANTONE 195U
CMYK 27 84 54 30

Digital
HEX 701931
RGB 112 25 49

GOLDEN (Metallic Gold)

Coated Metallic
PANTONE 871
When metallic ink is not used, use KEYSTONE under alternate primary.

This is a close replication of what Metallic Gold PMS 871 looks like.  It cannot be viewed truly electronically. As such, no CMYK, RGB or Hex equivalents are listed.


Alternate Primary Color

Alternate primary colors are provided for instances when the primary colors cannot be used.  When producing merchandise, use Spirit Gold - PMS 123 as the option for a gold color.

KEYSTONE (Gold)
Coated or Uncoated
PANTONE 4515U

When Metallic ink is unavailable, use this color. When this color is unavailable, use SPIRIT under secondary
CMYK 8 11 46 19
 

Digital
HEX B6A268
RGB 182 162 104


Secondary Color

KU's secondary color is to be used when neither of the primary gold colors are available.

Spirit
Coated
PANTONE 123C
CMYK 0 19 89 0

Uncoated
PANTONE 7404U
CMYK 0 10 100 -

Digital
HEX FEC524
RGB 254 197 36

Tertiary Colors

KU's tertiaty palette are accent colors, which can be used (rule of thumb, about 10 percent of overall design) and neutrals (20 percent) to complement and balance designs.

Accents

Reed Shade
Coated
PANTONE 180C
CMYK 3 91 86 12

Uncoated
PANTONE 180U
CMYK 7 73 68 12

Digital
HEX C43A31
RGB 196 58 49

Reed
Coated
PANTONE 179C
CMYK 0 87 85 0

Uncoated
PANTONE 179U
CMYK 1 75 87 2

Digital
HEX DD5143
RGB 221 81 67

Reed Tint
Coated
PANTONE 2029C
CMYK 0 63 49 0

Uncoated
PANTONE 2029U
CMYK 0 57 46 0

Digital
HEX E17662
RGB 225 118 98

Sacony Shade
Coated
PANTONE 2210C
CMYK 97 45 24 55

Uncoated
PANTONE 2210U
CMYK 93 40 14 37

Digital
HEX 00405A
RGB 0 64 90

Sacony
Coated
PANTONE 2209C
CMYK 79 23 23 19

Uncoated
PANTONE 2209U
CMYK 70 26 22 5

Digital
HEX 43859A
RGB 67 133 154

Sacony Tint
Coated
PANTONE 630C
CMYK 48 0 10 0

Uncoated
PANTONE 630U
CMYK 46 0 11 0

Digital
HEX 87CBD8
RGB 135 203 216

Roar Shade
Coated
PANTONE 1385C
CMYK 2 56 100 3

Uncoated
PANTONE 1385U
CMYK 3 47 96 6

Digital
HEX D57800
RGB 213 120 0

Roar
Coated
PANTONE 1375C
CMYK 0 45 94 0
Uncoated
PANTONE 1375U
CMYK 0 34 87 0

Digital
HEX FF9E19
RGB 255 158 25

Roar Tint
Coated
PANTONE 156C
CMYK 0 23 49 0

Uncoated
PANTONE 156U
CMYK 0 23 47 0

Digital
HEX F1C382
RGB 241 195 130

Neutrals

Foundation Shade
Coated
PANTONE WARM GRAY 11C
CMYK 26 36 38 68

Uncoated
PANTONE WARM GRAY 11U
CMYK 52 50 52 10

Digital
HEX 6C6054
RGB 108 96 84

Foundation
Coated
PANTONE WARM GRAY 5C
CMYK 11 13 16 32

Uncoated
PANTONE WARM GRAY 5U
CMYK 10 12 13 28

Digital
HEX ACA59C
RGB 172 165 156

Foundation Tint
Coated
PANTONE WARM GRAY 2C
CMYK 6 7 10 11

Uncoated
PANTONE WARM GRAY 2U
CMYK 5 5 9 10

Digital
HEX CEC7BF
RGB 206 199 191