Publicity Guidelines

How do I publicize my event?

  • Publicizing Your Event

    Event information needs to be sent to Marketing & Communication six weeks before the event. This allows time for a news release to be generated, approved by you and sent out to the media, and for you to add your event to the university's central calendar. It also provides time for a short conversation between you and Mar/Comm for any further needs.

    Some outlets for publicizing your event:

    • Daily Brief - A daily e-newsletter emailed to faculty and staff provides KU event information and announcements.
    • Bear Essentials - A weekly e-newsletter emailed to students provides official KU announcements current events information.
    • Kutztown University Information Channel (KUIC) - Carried on Berks County Hometown Utilicom Ch. 28.
    • Social Media - KU promotes events, accomplishments and other information through its Instagram, Facebook and Twitter pages. YouTube is utilized for videos.
    • KUR - KU's radio station is at 88.3FM or 1670AM. It also plays on KUIC!
    • The Keystone - The KU weekly student-run newspaper. The Keystone is on the University Relations distribution for news releases.
    • KU Central Calendar - The Central Calendar contains academic, athletic and campus events. All events listed are open to the public. To submit event information, please click on the link above.

    If you have an idea or suggestion, please let us know by contacting  Marketing & Communications.

  • Publicizing Accomplishments

    A student has received an honor. You've been recognized for an achievement. The Office of Communications can help with generating a news release highlighting the accomplishment.

    Your first step should be to contact the Office of Communications. Give us as much time as possible, even if the honor is weeks or even months away. This allows time for a news release to be generated, approved by you and sent out to the media. It also provides time for a short conversation for any further needs.

    Some outlets for publicizing accomplishments:

    • Local and regional news media - Releases can be sent to hometown media as well as the university's regional news outlets including print, broadcast and online.
    • Daily Brief - A daily e-newsletter emailed to faculty and staff provides KU event information and announcements.
    • Bear Essentials - A weekly e-newsletter emailed to students provides official KU announcements current events information.
    • Kutztown University Information Channel (KUIC), Ch. 24/28 - Carried on Berks County Service Electric Ch. 24 and Hometown Utilicom Ch. 28.
    • Social Media - KU promotes events, accomplishments and other information through its Facebook pages and Twitter feeds. YouTube is utilized for videos and the KU Flickr site has more than 10,000 photos of many KU ceremonies and events. Add links.
    • KUR - KU's radio station is at 88.3 FM or 1670 AM. It also plays on KUIC!
    • The Keystone - The KU weekly student-run newspaper. The Keystone is on the University Relations distribution for news releases.

    If you have an idea or suggestion, please let us know by contacting Marketing and Communications.

  • Stories for the Media

    The Office of Communications is continually looking for unique story ideas for the news media - a news tip, an item that distinctive, exceptional, remarkable in its own right. If you are thinking about whether or not it might be of interest, let us know, so we can help.

    Some items for the media:

    • Research results
    • Interesting business and industry news
    • Grants awarded
    • Educational developments or accomplishments
    • A show, an exhibit, a performance
    • Successful completion of a project
    • Upcoming programs
    • Arts and cultural events
    • Updates, progress notes
    • Student-centric
    • KU-focused
    • Service, volunteering projects

    If you have an idea or suggestion, please let us know by contacting Marketing & Communications.

  • Speaking to the Media

    The Office of Communications fields media inquiries on a wide variety of subjects and we also subscribe to international clearinghouses of media inquiries that might match your background. Or you may have an idea for a news story that we could pitch to the media. If your background and experience lends itself to a particular subject or theme and you feel comfortable talking to the media about it, please let us know by contacting Marketing & Communications.