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Arts Administration Program

Arts and cultural institutions need leaders as dedicated, talented and passionate as the artists and audiences they support. These organizations face unique challenges. KU’s Master of Arts Administration program will prepare you to confront those challenges with a unique synthesis of arts knowledge, business acumen and leadership abilities.

The nonprofit arts sector generates $166.2 billion in economic activity each year according to the Americans for the Arts economic impact study. Because of this economic and political impact, public sector, arts and cultural organizations are increasingly seeking trained professionals to provide vision and leadership.

Unique to the Pennsylvania State System of Higher Education, the KU M.A. degree in Arts Administration is an inter-departmental program between the Department of Art Education and the College of Business that will build your skills in leadership, marketing, fundraising, civic management, applied research, and ethical / legal compliance. Our graduates are prime candidates for fulfilling careers in nonprofits and social enterprise, public agencies and foundations, festival organizations and museums.

Core courses are taught online, with electives offering the opportunity to study on campus, in a blended learning format, or online. You’ll also have opportunities for internships, professional career advisement, and community outreach engagement. Full time enrollment allows for program completion (30 credits) within four semesters.


Engage with faculty and peers in real-time to develop your decision making ability through a deeper understanding of policy issues, organizational dynamics, and environmental factors. Above all, prepare yourself to become a strong advocate for the arts and uncover new ways to lead arts organizations into the future.  


Students will have the opportunity to connect with leaders in the field. Kutztown University is uniquely positioned in close proximity to cities with vibrant arts legacies, including Philadelphia, New York and Washington D.C. as well as Allentown, Lancaster and Reading—regional leaders in Pennsylvania. Students are supported in their effort to establish professional relationships through internships, research projects, independent study, and career development interactions.  


All core courses are taught online while electives can be taken on campus, in a blended format, or fully online. Coursework is designed to align with your specific interests, offering opportunities for independent studies and internships.

Sample Career Options

  • Executive and Artistic Director
  • Festival Coordinator
  • Events and Venue Manager
  • Artist Manager
  • Museum Director
  • Public Program Curator
  • Community Engagement Director
  • Donor Relations Director
  • Exhibition Planner
  • Volunteer Coordinator
  • Box Office Manager
  • Community and Corporate Relations Manager
  • Manager of Artistic Outreach
  • Grants Manager
  • Director of Patron Services
  • Admissions Requirements and Deadlines
    • Graduate application
      For full consideration, complete application by August 1 for Fall admission or December 1 for Spring admission.
    • Undergraduate degree in any discipline
    • $35 application fee
    • Official transcripts from previously attended colleges or universities
    • Resumé
    • Letters of recommendation are optional
    • Core courses are taught 100% online. Electives may include a mix of online, hybrid, traditional, or independent study. All candidates accepted into this program must complete all requirements within six calendar years.

      For further information, you may contact the department directly by calling 610-683-4520, or for application and admission questions, contact Graduate Admissions.


    Fall semester: August 1st

    Spring semester: December 1st

    Summer sessions: May 1st

Student Learning Outcomes

  • Arts Administration (M.A.)
    1. Explain the administrative complexities of arts organizations in public, private, and non-profit sectors.
    2. Analyze financial management and effective fundraising practices of arts organizations.
    3. Assess the civic engagement and impact of arts organizations on communities.
    4. Evaluate and apply research methodologies.
    5. Analyze the ethical and legal responsibilities governing and impacting arts organizations.
    6. Develop a personal philosophy based on historical, theoretical, and cultural influences in the arts.

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