PRS Course Descriptions

  • PRS 250 - Public Relations Ethics and Law

    A survey of legal and ethical issues relevant to public relations. Specific topics will include free speech, corporate speech, intellectual and creative property, and defamation.

    This is a required course for all undergraduate Public Relations majors.

  • PRS 310 - Public Relations Research

    This course will provide students with opportunities to understand the critical role of research in the public relations process from the development and management stages to the evaluation phase. Students will learn how to use the most appropriate research techniques including qualitative, quantitative, and mixed-methods for specific public relations objectives.

    This is a required course for all undergraduate Public Relations majors.

  • PRS 338 - Personal PR: Entering the Profession

    This course will teach self-marketing strategies for professionals hoping to enter the workplace as full-time or freelance writers. Students will create professional identities for themselves in an online environment. A keystone project of the course will be to design a professional, online portfolio of work. This course will also require students to create a blog about a professional topic with the larger goal of positioning themselves as contributing members of online professional communities.

    This is an elective course for all undergraduate Professional Writing majors

  • PRS 380 - The Agency Experience, Part One

    This course is part one of a two-semester capstone experience for public relations majors. In it, students will begin to develop public relations programming for a real client (they will execute the program in part two of this capstone experience, which they will take the following semester).
    Course activities will include meeting with clients, researching issues, strategizing programming, and pitching ideas to the client.

    This is a required course for all undergraduate Public Relations majors

  • PRS 381 - The Agency Experience, Part Two

    This course is part two of a two of a two-semester capstone experience for public relations majors. In it, students will develop materials and implement public relations programming that has been strategized and proposed during the first part of this course, which they will have taken the previous semester. They will also evaluate the success of the program and report their evaluation to their client.

    This is a required course for all undergraduate Public Relations majors

  • PRS 390 - Public Relations Internship

    This course provides students with a supervised professional experience focused within the specialties of the public relations field.

    This is a required course for all undergraduate Public Relations majors.