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Professional Writing

Bachelor of Arts

What do Game of Thrones, The Avengers, TMZ, Yahoo, Yelp and every web site you visit including this page have in common? They all rely on professional writers for their creative storylines, scripts, informational copy and promotional content.

There is perhaps no more versatile degree than Professional Writing. During every waking hour of every day we’re surrounded by skillfully crafted language. Writers are behind the content and branding of all entertainment media. They work in every industry, government agency and influential institution. They write news, poetry, technical documents, podcasts, user manuals, games, novels, social media, screenplays, grants, reviews, media, analyses, and so much more.

You can be the author who writes the next chapter of your life and take your place beside those who use language, literature and creative expression to shape our world. KU’s Professional Writing program will challenge you to stretch your imagination as you hone your own craft, learning how to construct poignant stories, think critically and develop original creative content for fiction and nonfiction genres.

Professional Writing majors at Kutztown University begin their careers with WRI 100—Reading and Writing in the Professions, which galvanizes foundation skills in critical thinking and writing processes. They follow with core classes in creative writing, technical writing, journalism, and copy editing. Along the way, they pair electives in their primary areas of interest, like fiction, public rhetoric, or investigative reporting.

Professional writing coursework culminates in a directed internship. Supported by hands-on advisement, you’ll learn in professional situations where you’ll produce professional-grade writing in such real-world contexts as news outlets, literary enterprises, businesses. While interning you’ll be mentored by professional-writing faculty while you’re making valuable connections that can lead to employment opportunities.

Professional Writing majors have the opportunity to grow as leaders in extracurricular campus organizations like:

The Keystone Newspaper: Student journalists drive this student-written publication.

Essence: An annual literary magazine that provides opportunities for student writers, editors, and photographers.

Shoofly: An annual poetry and short fiction magazine that provides opportunities for student writers and editors.

The Keystone Yearbook: An annual publication that offers opportunities to student writers, editors, and graphic designers.

KU Writing Center: Provides opportunities for professional writing students to sharpen their skills by assisting writers from other majors.

Student Media Advisory Board: A group that coordinates the shared interests of all student media on campus.

Additionally, with one-on-one advising, Professional Writing majors are encouraged to fortify their writing skills with minors and coursework in related areas of study like English, Public Relations, Communications, Social Media, Marketing, History, Political Science, and modern languages like Spanish, French, or German.

Sample Career Options

  • Script Writer
  • Public Affairs Director
  • Executive Assistant
  • Social Media Marketer
  • Media Director
  • Public Information Officer
  • Publicist
  • Social Media Analyst
  • Technical Content Writer
  • Editor/Writer
  • Reporter
  • Marketing Director
  • Sales Manager
  • Web Developer
  • Author
  • Education Administrator
  • Training and Development
  • Fundraiser
  • Social and Community Service
  • Public Relations Specialist
  • Grant Writer

Student Learning Outcomes

  • BA in English (Professional Writing)
    1. Professionalism - Upon successful completion of the program, students will be able to communicate in a manner appropriate to professional environments.
    2. Writing and Design - Upon successful completion of the program, students will produce content for print and digital media.
    3. Critical Reading and Analysis - Upon successful completion of the program, students will critically analyze print and digital texts.

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