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Communication Major

Master the #1 skill that employers look for the most.

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Major, Minor


Major (120), Minor (18)


Online, In-Person

Strong communication is at the root of every successful company, and our communication major will teach you the skills to succeed anywhere.

Whether you’re an incoming freshman, an undeclared major or a transfer student, the need for people with a Bachelor of Arts in Communication Studies is higher than ever. 

100% online or in person. Affordable. Highly valuable. Diversity-driven.

Why Choose KU for a Communication Major

We believe that doing is succeeding. From day one, you will learn professional skills that employers value the most: problem solving, speaking, writing, critical thinking, analysis and so much more.

As a communication major, you can take your degree a step further by choosing among the following concentrations:

  • Interpersonal Communication
  • Media Studies
  • Rhetoric & Civic Engagement
  • Strategic Communication
  • Performance & Culture

If you need help selecting a concentration, you can speak with your academic advisor and we will help you map out your professional and personal goals.

Communication Degree Highlights

Our communication studies program teaches you to create inspiring messaging that goes beyond words. Being a communication major opens the door to many rewarding careers like social and digital media, public relations, journalism, marketing and advertising, human resources, management and even government sectors.

Program Highlights:

  • Become an expert in the No. 1 skill employers look for
  • Take classes 100% online or in-person
  • Get hands-on experience in your Capstone project
  • Practice modern research techniques in Communication Research Center
  • Access our interactive media workspace called SMASH
  • Join the Communication Club or Social Media Club
  • Study abroad (Germany, England, Ireland)
  • Get one-on-one support from dedicated professors
  • Access our large network of communication studies alumni
  • Complete an internship for real job experience

Student Learning Outcomes

  • Communication Studies (BA)
    1. Develop formal and informal oral presentations within varied contexts.
    2. Compose written communication appropriate for specific contexts.
    3. Apply communication concepts to the praxis of communication.
    4. Create research projects guided by communication theory.
    5. Analyze communication norms through diverse points of view.
Quotation Mark

By diversifying my studies, Kutztown University well equipped me to succeed in multiple roles within the Marketing and Communications industry. Most significantly, the network KU enabled me to form with both professors and fellow student continues to benefit me today.

Ryan Westerbaan ‘18, Marketing & Communications Specialist, Lehigh Valley Health Network

Career Outcomes

Top Internship Locations for KU Students

Rodale Institute

Marriott International


Lehigh Valley Health Network


Sorrelli Jewelry

Tower Health

Disney World

Leukemia and Lymphoma Society

PA Small Business Development Center


Top Job Placements for KU Graduates


National Geographic Society



JP Morgan Chase

Tower Health

Lehigh Valley Health Network

NBC Sports

Lilly Pulitzer



Communication Major FAQ