Social Media Theory and Strategy

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Minor in Social Media Theory & Strategy

The department also offers a minor in Social Media Theory and Strategy. The 18 credit hour minor requires students to take 12 required credits across various areas of SMS as well as 6 credit hours of electives. Students majoring in a host of areas including, but not limited to, English, Communication Studies, Marketing, Computer Science, and Music, minor in SMS to gain advantage in our every expanding, digital world.

Download the Checksheet for SMS Minors

Social Media CertificateS

We offer certificates for individuals interested in up-skilling in the social media area.

Major in Social Media Theory & Strategy

This major program is no longer accepting new students.

Student Learning Outcomes

Social Media Theory and Strategy (BS)
1. Analyze appropriate social media use for different communication goals and contexts.
2. Design and create effective social media strategies, campaigns, and content for a variety of media platforms.
3. Analyze and interpret patterns and trends in social media data for decision-making and problem-solving applications.
4. Apply theoretical and ethical approaches in analyzing social media content and structures.

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