Government Marketing

Each year, the Federal Government purchases more than $500 billion worth of products and services provided by businesses. Kutztown University's PTAC helps hundreds of those businesses annually acquire federal, state and local government prime contracts and subcontracts. Our Procurement Technical Assistance Center (PTAC) programs help you market your products and services to federal, state and local governments free of charge. This procurement technical assistance center is funded in part through a cooperative agreement with the Defense Logistics Agency.


Identifying Government Contracts

If you are qualified, we will help you identify government procurement opportunities by:

  • Using a computerized bid/match program
  • Matching your products and services with ideal opportunities
  • Selecting government agencies for submission of bidder mailing list applications
  • Refining your government marketing plan
  • Providing procurement-related web sites

Acquiring Government Contracts

Once you determine what government solicitation you want to bid on, we help you:

  • Prepare your proposals
  • Highlight critical areas of solicitation
  • Provide a proposal outline from the solicitation
  • Develop government marketing and subcontracting strategies
  • Review your submission
  • Help you respond to pre- and post-award surveys
  • Work effectively with government agencies and prime contractors
  • Obtain and understand Federal, State and Local Procurement Acquisition Regulations

Related Training & Seminars

  • Understanding the Federal Acquisition Regulations
  • Basics in Government Marketing
  • How to Do Business with the Commonwealth of PA
  • Federal Government Cost Accounting
  • Proposal Preparation and Bid Submission
  • Federal Certifications

For additional information about how our PTAC programs can help your company procure a government contract, please contact:

Berks & Chester Counties, PA

Laurie Sterner


York & Lancaster Counties, PA

Joshua Kovitch

Banner showing all KU SBDC logos. SBDC / SBA / PREP / PTAC / AMERICA'S SBDC

SBDC Pennsylvania / SBA  / PREP Southeast / PTAC / America's SBDCCommunity First Fund

Cooperative Agreement

The Kutztown SBDC is partially funded by a grant from the Department of Community & Economic Development and by the U.S. Small Business Administration under Cooperative Agreement No. 4-603001-Z-0040-24. The support given by the U.S. Small Business Administration through such funding does not constitute an express or implied endorsement of any of the cosponsor(s)’ or participants’ opinions, findings, conclusions, recommendations, products, or services.

Funding Partners

Funding support and resources are provided by the Commonwealth of Pennsylvania through the Department of Community & Economic Development; through a cooperative agreement with the U.S. Small Business Administration; and in part through support from Kutztown University. All services are extended to the public on a non-discriminatory basis. Special arrangements for persons with disabilities can be made by calling 215-204-7282. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. SBDC services are not available to individuals or entities that have been debarred or suspended by the federal government. By agreeing to receive assistance from the SBDC you are self-certifying that you are not currently federally debarred or suspended and also agree to cease using SBDC services if you become federally debarred or suspended in the future.

All SBDC programs are non-discriminatory and open to the public. Reasonable arrangements for persons with disabilities will be made if requested, at least two weeks in advance. Contact the Kutztown SBDC at Old Main - Room 27 - F Wing, 15219 Kutztown Rd, Kutztown, PA 19530, (484)-646-5937.

The Kutztown University SBDC is a member of the network of Pennsylvania Small Business Development Centers and the National Association of Small Business Development Centers.