Government Marketing

Each year, the Federal Government purchases more than $500 billion worth of products and services provided by businesses. Kutztown University's PTAC helps hundreds of those businesses annually acquire federal, state and local government prime contracts and subcontracts. Our Procurement Technical Assistance Center (PTAC)programs help you market your products and services to Federal, State and Local Governments free of charge. This procurement technical assistance center is funded in part through a cooperative agreement with the Defense Logistics Agency.


Identifying Government Contracts

If you are qualified, we will help you identify government procurements opportunities by:

  • Using a computerized bid/match program
  • Matching your products and services with ideal opportunities
  • Selecting government agencies for submission of bidder mailing list applications
  • Refining your government marketing plan
  • Providing procurement-related web sites

Acquiring Government Contracts

Once you determine what government solicitation you want to bid on, we help you:

  • Prepare your proposals
  • Highlight critical areas of solicitation
  • Provide a proposal outline from the solicitation
  • Develop government marketing and subcontracting strategies
  • Review your submission
  • Help you respond to pre- and post-award surveys
  • Work effectively with government agencies and prime contractors
  • Obtain and understand Federal, State and Local Procurement Acquisition Regulations

Related Training & Seminars

  • Understanding the Federal Acquisition Regulations
  • Basics in Government Marketing
  • How to do Business with the Commonwealth of PA
  • Federal Government Cost Accounting
  • Proposal Preparation and Bid Submission
  • Federal Certifications

For additional information about how our PTAC programs can help your company procure a government contract, please contact:

Berks & Chester Counties, PA

Laurie Sterner


York & Lancaster Counties, PA

Linda Grove