Music Business Degree

Make music your business with real-world training and industry experience.

Go behind the scenes of the music industry with a Bachelor of Arts in Music Business at Kutztown University. By blending music training, business education, and specialized music industry coursework, this program prepares you to turn your passion into a profession. You’ll graduate ready to launch a thrilling career in music and entertainment.

Why Choose a Music Business Major at KUTZTOWN UNIVERSITY

The music industry degree at Kutztown University delivers a strong balance of creativity and career preparation. Our program develops your skills as a musician while delving into the economic, strategic, and commercial forces that shape the industry. The result is a graduate who understands not just how music is created, but how it is managed, marketed, and sustained as a business.

Music Business Degree Highlights

At Kutztown University, the music industry degree requires no audition because students build essential music and performance skills as part of the curriculum. From your first semester, you’ll gain hands-on experience performing in ensembles, taking private lessons, recording and producing in the Music Technology Lab, and applying business concepts to real music industry scenarios. This practical approach ensures you graduate with a music business degree and are prepared to step confidently into a dynamic and competitive field.

Program Highlights:

• Study industry-oriented business and management systems
• Participate in music clubs and collaborative projects
• Gain live concert experience at the Schaeffer Auditorium and other campus venues
• Perform in campus ensembles and live concerts
• Record, edit, and produce audio projects
• Practice with music technology and production tools

Student Learning Outcomes