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January 14, 2021

Student Spotlight

Sarah Rappoldt

Female student working on her mobile device, standing in front of various social media displays.

Sarah is a junior, majoring in social media theory and strategy, with a double minor in business and communications. She is also a member of the Kutztown marching unit as a baton twirler. Sarah fell in love with Kutztown University’s campus and academic buildings when she first went on a tour in high school.

Why did you choose KU?

One of the main reasons why I chose Kutztown was that it gave me a spectrum of opportunities. I was able to be one of baton twirlers in the marching band. Representing my college through twirling was always a dream of mine. Kutztown not only gave me endless opportunities, but it also had a better location than other colleges I visited. Plus, the overall layout of the campus is beautiful, especially walking over to the academic side from the residence halls with passing different water fountains, the stone wall, and open grass area. From the scenic layout of the campus, the cost of attendance, the opportunities it had to offer, and how safe I felt while visiting the campus, seeing the friendly faces, I'm proud to be a Golden Bear!

What made you decide on social media theory and strategy as your major?

I was originally a marketing major, but during my freshman year, I enrolled in a social media focused course. I was not expecting to enjoy it as much as I did. So, I switched my major my sophomore year to SMS and I'm grateful that I did! One of the reasons of why I chose this major was that it's essential with any career path I take.

What excites you about the major?

Social media has become an integral part of how we connect and communicate with others. It's exciting to know that with an SMS degree I am able to apply it to my future career and even my personal life. It will enable me to understand the digital strategy and how I can apply it to a brand, person, company, and so on.

How do you see yourself in five years or so using your art degree from KU?

“Graduating with this one-of-a-kind degree, I hope to help companies better connect and develop a relationship with their customers through this ever-evolving, technology-based society.

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